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Title Cases on innovations in educational marketing [electronic resource] : transnational and technological strategies / Purnendu Tripathi and Siran Mukerji, editors
Imprint Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2011
book jacket
Descript xxi, 369 p. : ill. ; 29 cm
Note Includes bibliographical references
"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher
Mode of access: World Wide Web
Link (Original) (DLC)2011001300
Print version: 1609605993 9781609605995 (DLC) 2011001300
Subject Education, Higher -- Marketing -- Cross-cultural studies
Education, Higher -- Marketing -- Technological innovations -- Cross-cultural studies
Transnational education -- Cross-cultural studies
Advertising campaigns
Benefits of E-learning
Ethics of marketing education
Global partnerships
Government policies
Marketing strategies
Online instruction
School identity
Service quality perceptions
Teaching and learning networks
Alt Author Tripathi, Purnendu, 1975-
Mukerji, Siran
IGI Global
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