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Author Kurokawa, Toshiaki., author
Title Service design and delivery : how design thinking can innovate business and add value to society / Toshiaki Kurokawa
Imprint New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
book jacket
Edition First edition
Descript 1 online resource (88 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Series Service systems and innovations in business and society collection, 2326-2699
Service systems and innovations in business and society collection. 2326-2699
Note Includes bibliographical references (pages 85-86) and index
1. Introduction -- 2. Design thinking approach -- 3. Societal approach -- 4. Intermezzo, looking back at what you have learned -- 5. Prototyping and work-out of your service -- 6. Case studies -- 7. Summary and conclusions -- References -- Index
Access restricted to authorized users and institutions
This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains the innovative and intrinsic ingredients that can be applied to any human activity. Chapter 1 introduces mindset and preparation for service design. Introduction on design thinking and design thinking toolkits are provided in Chapter 2, which you can try in your service. Both IDEO's Design Thinking for Educators Toolkit and Innovation Leadership Board's Playbook for Strategic Foresight and Innovation are discussed in detail. Chapter 3 provides a societal approach which is often neglected in the service design. A short break is provided at Chapter 4, entitled "Intermezzo," summarizing the contents of preceding chapters and presenting additional and refreshing perspectives on service design with the design thinking approach. Prototyping and testing the service design is the theme of Chapter 5. Chapter 6 provides some case studies so that you can check what you have learned. I picked up real cases from local areas. In Chapter 7, we summarize the contents of this book. The summary and conclusion can be used as a quick reference for the contents of the book
Title from PDF title page (viewed on August 6, 2015)
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Link Print version: 9781606497845
Subject Service industries -- Management
case study
design thinking
design thinking mindset
design thinking toolkits
Playbook for Strategic Foresight and Innovation
service delivery
service design
service evaluation
service science
societal approach
Electronic books
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