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Author Beckerman, Joel
Title The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy
Imprint Boston : Houghton Mifflin Harcourt, 2014
©2014
book jacket
Descript 1 online resource (135 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Title Page -- Contents -- Copyright -- Dedication -- Introduction -- Night-Vision Goggles for Your Ears -- The Boom Moment -- Sonic Landscapes -- The Principles of Sonic Branding -- Rethinking Possibilities -- Amplifying Messages -- Scoring the Experience -- Creating Boom Moments Every Day -- Hearing Around Corners -- Acknowledgments -- Notes -- Index -- About the Authors -- Footnotes
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Beckerman, Joel The Sonic Boom : How Sound Transforms the Way We Think, Feel, and Buy Boston : Houghton Mifflin Harcourt,c2014
Subject Music-Psychological aspects.
Marketing-Psychological aspects.
Music in advertising.
Sound-Psychological aspects.
BUSINESS & ECONOMICS / Marketing / General.-bisacsh
MUSIC / Business Aspects.-bisacsh
SOCIAL SCIENCE / General.-bisacsh
Electronic books
Alt Author Gray, Tyler
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