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Title Social media performance evaluation and success measurements [electronic resource] / Michael A. Brown Sr. [editor]
Imprint Hershey, Pennsylvania : IGI Global, [2017]
book jacket
Descript 1 online resource (294 p.) : ill
Note Includes bibliographical references and index
Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others]
Restricted to subscribers or individual electronic text purchasers
"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher
Also available in print
Mode of access: World Wide Web
Description based on title screen (IGI Global, viewed 01/07/2017)
Subject Social media
Online social networks
Employees -- Rating of
Computer mediated communications (CMC)
Crisis communication
Return on investments
Social networking and individual performance (SNIP)
Social networking engagement
Web 2.0
Alt Author Brown, Michael A., Sr., editor
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