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035 (MiAaPQ)EBC470098
035 (Au-PeEL)EBL470098
035 (CaPaEBR)ebr10300510
035 (CaONFJC)MIL234973
035 (OCoLC)609848636
040 MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ
050 4 HE8635.B87 2008
082 0 384.041092
100 1 Kaul, Sanjay
245 10 Business Models for Sustainable Telecoms Growth in
Developing Economies
250 1st ed
264 1 New York :|bJohn Wiley & Sons, Incorporated,|c2008
264 4 |c©2008
300 1 online resource (399 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
505 0 Business Models for Sustainable Telecoms Growth in
Developing Economies -- Contents -- Dedication -- Foreword
-- Preface -- Acknowledgement -- Disclaimer -- About the
Authors -- 1: The Impact of Communications on Developing
Markets -- OVERVIEW -- DEFINING DEVELOPING COUNTRIES --
IMPORTANCE OF INFORMATION ACCESS FOR DEVELOPING COUNTRIES
-- DEVELOPING COUNTRIES AND THE INTERNET -- PROBLEMS
DEVELOPING COUNTRIES FACE -- COMMUNICATIONS AND THE VALUE
OF INFORMATION -- TECHNOLOGICAL PROGRESS -- WHY NEW
BUSINESS MODELS? -- TELECOMMUNICATIONS PENETRATION AND
ECONOMIC GROWTH -- COMMUNICATIONS FOR MASS MARKETS IN
DEVELOPING ECONOMIES -- THE DIGITAL DIVIDE - WHAT IS IT
REALLY? -- CLOSING THE DIGITAL DIVIDE - WHY IT MATTERS --
WIRELESS COMMUNICATIONS IN DEVELOPING COUNTRIES --
BUSINESS, GOVERNMENT, NGOs AND REGULATORS - ARE EFFORTS
FOCUSED? -- CONCLUSION -- 2: Mobile Telephony - A Great
Success Story? Can Mobile Growth Be Sustained? -- OVERVIEW
-- ROLE OF GSM TECHNOLOGY -- MOBILE COMMUNICATIONS AND THE
DIGITAL DIVIDE -- ENRICHING COMMUNICATION BETWEEN PEOPLE -
- RICHER COMMUNICATION AND SUSTAINABLE SOCIETY -- MOBILE
COMMUNICATIONS VERSUS SOCIAL ECONOMIC DEVELOPMENT -- KEY
FACTORS AFFECTING THE SPREAD OF MOBILE PHONES -- THE
PHENOMENAL GROWTH OF MOBILE TELECOMMUNICATIONS - WHAT IS
HINDERING FURTHER DIFFUSION? -- CONCLUSION -- 3:
Communications for All - Is It a Myth? -- WHO ARE THE KEY
STAKEHOLDERS? -- HOW CAN THE DONOR COMMUNITY HELP? -- GIVE
THE POOR A CHANCE -- CONCLUSION -- 4: Customers' Needs for
Telecoms Services and Applications -- OVERVIEW --
UNDERSTANDING THE NEEDS OF THE LOW-END CONSUMER SEGMENT --
DO PEOPLE IN DEVELOPING MARKETS USE THE PHONE IN THE SAME
WAY AS IN DEVELOPED? -- MARKET DEVELOPMENT -- THE NEED FOR
NEW PRODUCTS AND SERVICES -- BEYOND VOICE APPLICATIONS -
ENRICHED COMMUNICATION -- THE FORGOTTEN RURAL POOR USERS -
- SMART MONEY
505 8 RELEVANCE OF MOBILE DATA AND HIGH BANDWIDTH SERVICES FOR
THE RURAL / LOW END USER -- GO TO MARKET APPROACH - KEY
PRINCIPLES -- CONCLUSION -- 5: Mobilising Wireless
Communications for Mass Markets -- OVERVIEW -- MOBILISING
MASS MARKET ECONOMIES -- MAIN DRIVERS - MASS MARKET
COMMUNICATIONS MOBILISATION -- SOME KEY WIRELESS
TECHNOLOGY DEVELOPMENTS -- BRINGING IT ALL TOGETHER --
INNOVATIONS IN MOBILE COMMUNICATION SERVICES -- OTHER
SERVICE INNOVATIONS -- CLOSING ARGUMENTS -- CONCLUSION --
6: Defining Innovative Business Models for Sustainable
Telecoms Growth -- OVERVIEW -- PARADIGM SHIFT IN STRATEGIC
THINKING -- SUSTAINABLE SUBSCRIBER GROWTH -- GIVING ACCESS
TO RURAL AREAS: KEY TECHNICAL CONSTRAINTS -- KEY
CHALLENGES FOR SERVICE PROVIDERS -- UNDERSTANDING THE
VALUE CHAIN -- DEVELOPING SUSTAINABLE BUSINESS MODELS FOR
RURAL NETWORK OPERATORS -- BEST PRACTICES THAT LOWER TCO -
- BUSINESS MODELS THAT ARE ENABLING MASS MARKETS --
CONCLUSION -- 7: Straight from Top Executives - Trends and
Approaches* -- OVERVIEW -- GLOBAL TRENDS IN THE ICT
INDUSTRY -- CONVERGENCE IN COMMUNICATION SYSTEMS --
OPPORTUNITIES AND CHALLENGES PRESENTED BY THE MOBILE PHONE
-- APPROACHES BEING USED BY MAJOR PLAYERS IN THE
COMMUNICATIONS INDUSTRY -- SEEKING OPPORTUNITIES TO
INNOVATE -- THE THINGS WE ALL WANT TO SHARE -- NEW 3G
NETWORKS POSE BOTH CHALLENGES AND OPPORTUNITIES FOR MOBILE
OPERATORS -- WHO ARE THE LEADING GLOBAL NETWORK SERVICE
PROVIDERS? -- SEGMENTATION OF THE TELECOMMUNICATIONS
INDUSTRY - THREE SEGMENTS -- CREATION OF SHARED GLOBAL
KNOWLEDGE NETWORKS -- TOP OR FLOP? THE SPONTANEOUS
REACTION OF MOBILE EXECUTIVES TO 'HOT' TECHNOLOGY --
CONCLUSION -- 8: Internet in Rural Areas - Emerging
Business Models and Opportunities in Developing Countries*
-- OVERVIEW -- CURRENT STATUS OF INTERNET IN RURAL AREAS -
- EXAMPLES OF INTERNET USE FOR RURAL DEVELOPMENT
505 8 TREND TOWARDS BRIDGING THE RURAL-URBAN INTERNET GAP --
BROADBAND FOR ALL - EUROPEAN COMMISSION INITIATIVE AND
EMERGING TECHNOLOGIES -- COMMUNITY MULTIMEDIA CENTRES
MODEL -- OPPORTUNITIES FOR INTERNET BASED SERVICES -- ROLE
OF MOBILE TECHNOLOGY FOR INTERNET DEVELOPMENT IN RURAL
MARKETS -- CONCLUSION -- 9: Making It Happen: Enabling
Communication in Developing Economies -- OVERVIEW --
POLICY AND REGULATORY ENVIRONMENT -- CONCLUSION -- Index
520 A little more than 3 billion people have access to basic
mobile telephony, with 48% living close to or below the
poverty line. These people, the so-called 'mass market',
lack access to basic communications technology. An ongoing
issue facing communications providers is how to facilitate
and promote communications access to those who live in
rural areas of developing economies. The authors utilize
their considerable 'hands on' experience of working in
successful telecommunications companies in order to
address the challenges of creating, facilitating and
maintaining sustainable telecommunications growth in
developing nations. With this focus in mind the authors
present a snapshot of these countries through real life
case studies. Sustainable Telecoms Growth in Developing
Economies: Presents innovative and sustainable business
models to address telecommunications adoption in
developing countries. Identifies the inherent drivers and
barriers in the mass-market adoption of mobile services in
developing economies. Discusses the impact and importance
of telecoms in developing nations including customer needs
and Internet-based services. Highlights the current state
of communications in such markets. Includes real-world
case studies and interviews with telecoms CEOs from all
over the world. The author team provides decision makers,
professionals, and application developers in IT,
telecommunications and media with a thorough understanding
of the current state and future evolution of sustainable
telecommunications in developing countries. The book will
also be of interest to advanced students in electrical
engineering and telecommunications, analysts, and
consultants with an interest in growing economies
588 Description based on publisher supplied metadata and other
sources
590 Electronic reproduction. Ann Arbor, Michigan : ProQuest
Ebook Central, 2020. Available via World Wide Web. Access
may be limited to ProQuest Ebook Central affiliated
libraries
650 0 Telecommunication -- Developing countries.;Sustainable
development -- Developing countries
655 4 Electronic books
700 1 Ali, Fuaad
700 1 Janakiram, Subramaniam
700 1 Wattenstrom, Bengt
700 1 Ali, Dr Dr Fuaad
776 08 |iPrint version:|aKaul, Sanjay|tBusiness Models for
Sustainable Telecoms Growth in Developing Economies|dNew
York : John Wiley & Sons, Incorporated,c2008
|z9780470519721
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
detail.action?docID=470098|zClick to View
