| Descript |
PDFs (380 pages) : illustrations |
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text rdacontent |
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electronic isbdmedia |
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online resource rdacarrier |
| Note |
Includes bibliographical references and index |
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Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janee N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann |
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Restricted to subscribers or individual electronic text purchasers |
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"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher |
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Also available in print |
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Mode of access: World Wide Web |
| Link |
(Original) (DLC)2015008254 |
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Print version: 1466684089
9781466684089
(DLC) 2015008254
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| Subject |
Marketing -- Management
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Blogs
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Business planning
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Corporate controversy
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Customer engagement
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Customer service techniques
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Data acquisition and analysis
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Human resource management
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Investment advice
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Performance benchmarking
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Tourism services
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| Alt Author |
Burkhalter, Janee N., 1979- editor
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Wood, Natalie T., 1970- editor
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IGI Global, publisher
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