| Descript |
1 online resource (454 p.) : ill |
| Note |
Includes bibliographical references and index |
|
Web 2.0 technologies and marketing / Dora Simoes, Sandra Filipe -- Information technology communication: main challenges and pitfalls to marketing and management - evidence from Curitiba (in Brazil) / Adriane Setti [and 3 others] -- Artificial intelligence: marketing's game changer / Edward Forrest, Bogdan Hoanca -- Business management and new technologies to improve the services / Giuseppe Granata -- The treacherous path of corporate social responsibility (CSR) and the role of information systems in its implementation / Tabani Ndlovu, Amon Simba, Anastasia Mariussen -- Managing digital bonds in the buyer-supplier relationships / Jari Salo, Giuseppe Pedeliento, Robert Wendelin -- The role of customer relationship management in the global business environments / Kijpokin Kasemsap -- Data-driven customer centricity: CRM predictive analytics / Othman Boujena, Kristof Coussement, Koen W. de Bock -- Social media as marketing information systems: co-creation in viral video advertising / Christos Karpasitis, Antonios Kaniadakis -- The rise of relationship marketing with social media / Ana Margarida Barreto -- Social media performance measurement / Goetz Greve -- The role of online social networking in the recruitment context / Vanessa Ratten -- Online pricing and auctions / Kalender Ozcan Atilgan -- Risk management, trust and repeat online shopping intentions: a South African perspective / Mercy Mpinganjira -- |
|
Confronting the challenges of asymmetry of information and competition: the rise of eBay / Mikhail Ion Melnik -- Successful new product planning / Nicholas Grigoriou -- Upgrading marketing research: neuromarketing tools for understanding consumers / Anka Gorgiev, Nikolaos Dimitriadis -- Examining the brand communication tools that impact brand preferences of women consumer buying intentions-empirical investigation of Middle East / A. M. Sakkthivel, B. Sriram |
|
Restricted to subscribers or individual electronic text purchasers |
|
"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--Provided by publisher |
|
Also available in print |
|
Mode of access: World Wide Web |
|
Description based on title screen (IGI Global, viewed 10/28/2015) |
| Subject |
Marketing -- Management
|
|
Marketing
|
|
Management information systems
|
|
Artificial intelligence
|
|
Brand communication tools
|
|
Buyer-supplier relationships
|
|
Corporate social responsibility
|
|
Social networking
|
|
Web 2.0 technologies
|
| Alt Author |
Tsiakis, Theodosios, 1978- editor
|
|
