Record:   Prev Next
Title Strategic customer relationship management in the age of social media [electronic resource] / Amir Khanlari, editor
Imprint Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
book jacket
Descript PDFs (332 pages) : illustrations
Note Includes bibliographical references and index
The impact of social business strategies in creating empirical social business models / Siavash Moheb, Ali Golrokh -- Social CRM analytics: gaining customer insights for designing social CRM strategies / Prerna Lal -- The impact of CRM and social media technologies on customer-orientation process and sales performance / Mahdi Sheykhlar, Rozita Shahbaz Keshvari -- Adoption of Facebook for customer relationship management for SMEs: exploring the underlying motivations / Babak Abedin -- Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana / Rebecca Baah-Ofori, George Kofi Amoako -- The use of social media in the higher education institutions in Turkey: a case of the higher education institutions in Istanbul / Ali Ac─▒lar -- Gamification impact on customer relationship development in virtual environment / Rimantas Gatautis, Audrone Medziausiene -- CKM 2.0: integrating Web 2.0 into customer knowledge management / Fatemeh Najafloo, Hatef Rasouli, Mehdi Shamizanjani -- The effects of fan personality on participation in social media based brand community: role of personality on participation in the social media / Ali Balapour, Amir Khanlari -- Study of the automatic evaluation of website quality from customer insight: a case study of the most visited news websites as influential social media tool / Molood Arman, Hassan Hajipoor, Babak Sohrabi -- Social media, customer relationship management, and consumers' organic food purchase behavior / Evelyn Chronis, Qiang Lu, Rohan Miller -- The effects of social media-based brand communities on brand loyalty and brand equity: case study--cinere company / Amir Khanlari, Faezeh Rezaei, Seyed Abolghasem Mira -- Using social media to influence CRM and loyalty: case study of restaurant industry / Rozita Shahbaz Keshvari -- Electronic word of mouth marketing: relationship between brand loyalty and electronic word of mouth in social marketing networks / Sahra Zamanian, Amir Khanlari
Restricted to subscribers or individual electronic text purchasers
"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher
Also available in print
Mode of access: World Wide Web
Description based on title screen (IGI Global, viewed 07/21/2015)
Link (Original) (DLC)2015012060
Print version: 1466685867 9781466685864 (DLC) 2015012060
Subject Customer relations -- Management
Customer relations -- Technological innovations
Social media -- Economic aspects
Alt Author Khanlari, Amir, 1981- editor
IGI Global, publisher
Record:   Prev Next