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Author Busby, Robert
Title Marketing the populist politician [electronic resource] : the demotic democrat / Robert Busby
Imprint Basingstoke [England] ; New York : Palgrave Macmillan, 2009
book jacket
Descript ix, 232 p. ; 22 cm
Note Includes bibliographical references and index
Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion
Electronic reproduction. Basingstoke, England : Palgrave Macmillan, 2009. Mode of access:World Wide Web. System requirements: Web browser. Title from title screen (viewed on Oct. 6, 2009). Access may berestricted to users at subscribing institutions
The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption
Link Original 9780230522275 0230522270 (DLC) 2009013178 (OCoLC)317926862
Subject Marketing -- Political aspects -- Great Britain
Marketing -- Political aspects -- United States
Communication in politics -- Great Britain
Communication in politics -- United States
Electronic books. local
Political science & theory. bicssc
Elections & referenda. bicssc
Public relations. bicssc
Comparative politics. bicssc
Political leaders & leadership. bicssc
Politics and Government. eflch
Alt Author Palgrave Connect (Online service)
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