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008    200713s2013    xx      o     ||||0 eng d 
020    9781134064755|q(electronic bk.) 
020    |z9780415827355 
035    (MiAaPQ)EBC1331852 
035    (Au-PeEL)EBL1331852 
035    (CaPaEBR)ebr10740617 
035    (CaONFJC)MIL507957 
035    (OCoLC)855504003 
040    MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 
050  4 P96.A83 A935 2013 
082 0  302.23072 
100 1  Patriarche, Geoffroy 
245 10 Audience Research Methodologies :|bBetween Innovation and 
       Consolidation 
250    1st ed 
264  1 London :|bTaylor & Francis Group,|c2013 
264  4 |c©2013 
300    1 online resource (269 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Routledge Studies in European Communication Research and 
       Education Ser 
505 0  Cover -- Audience Research Methodologies -- Title Page -- 
       Copyright Page -- Table of Contents -- List of Figures, 
       Cases Or Illustrations -- Introduction -- Part I Audience 
       Research Methods between Diversification and Integration -
       - 1 Audience Conceiving among Journalists: Integrating 
       Social-Organizational Analysis and Cultural Analysis 
       through Ethnography -- 2 Audience Research Methods: Facing
       the Challenges of Transforming Audiences -- 3 
       Triangulation as a Way to Validate and Deepen the 
       Knowledge about User Behavior: A Comparison between 
       Questionnaires, Diaries and Traffic Measurements -- Part 
       II Bridging the Gap between the Researched and the 
       Researcher -- 4 Participatory Design as an Innovative 
       Approach to Research on Young Audiences -- 5 Researching 
       Audience Participation in Museums: A Multimethod and 
       Multisite Interventionist Approach -- 6 Researching Ethnic
       Minority Groups as Audiences: Implementing Culturally 
       Appropriate Research Strategies -- Part III Studying 
       Online Social Networks -- 7 Exploring the Potential of 
       Creative Research for the Study of Imagined Audiences: A 
       Case Study of Estonian Students' Sketches on Typical 
       Facebook Users -- 8 Analyzing Online Social Networks from 
       a User Perspective: A Quantitative-Qualitative Framework -
       - 9 Virtual Shadowing, Online Ethnographies and Social 
       Networking Studies -- Part IV Web 2.0 Technologies as 
       Research Tools -- 10 Digging the Web: Promises and 
       Challenges of Using Web 2.0 Tools for Audience Research --
       11 Twitter and Social TV: Microblogging as a New Approach 
       to Audience Research -- 12 An Evaluation of the Potential 
       of Web 2.0 APIs for Social Research -- Part V Conclusion -
       - 13 Audiences, Audiences Everywhere-Measured, Interpreted
       and Imagined -- List of Contributors -- Subject Index -- 
       Author Index 
520    The transformations of people's relations to media content,
       technologies and institutions raise new methodological 
       challenges and opportunities for audience research. This 
       edited volume aims at contributing to the development of 
       the repertoire of methods and methodologies for audience 
       research by reviewing and exemplifying approaches that 
       have been stimulated by the changing conditions and 
       practices of audiences. The contributions address a range 
       of issues and approaches related to the diversification, 
       integration and triangulation of methods for audience 
       research, to the gap between the researched and the 
       researchers, to the study of online social networks, and 
       to the opportunities brought about by Web 2.0 technologies
       as research tools 
588    Description based on publisher supplied metadata and other
       sources 
590    Electronic reproduction. Ann Arbor, Michigan : ProQuest 
       Ebook Central, 2020. Available via World Wide Web. Access 
       may be limited to ProQuest Ebook Central affiliated 
       libraries 
650  0 Mass media -- Audiences -- Research 
655  4 Electronic books 
700 1  Bilandzic, Helena 
700 1  Jensen, Jakob Linaa 
700 1  Jurisić, Jelena 
776 08 |iPrint version:|aPatriarche, Geoffroy|tAudience Research 
       Methodologies : Between Innovation and Consolidation
       |dLondon : Taylor & Francis Group,c2013|z9780415827355 
830  0 Routledge Studies in European Communication Research and 
       Education Ser 
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
       detail.action?docID=1331852|zClick to View