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Author Kanter, Beth
Title The Networked Nonprofit : Connecting with Social Media to Drive Change
Imprint New York, NY : John Wiley & Sons, Incorporated, 2010
©2010
book jacket
Edition 1st ed
Descript 1 online resource (226 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note The Networked Nonprofit: Connecting with Social Media to Drive Change -- CONTENTS -- FIGURES AND TABLES -- FOREWORD -- PREFACE -- ACKNOWLEDGMENTS -- THE AUTHORS -- Chapter One: Introducing Networked Nonprofits -- ABOUT NETWORKED NONPROFITS -- THE SOCIAL MEDIA REVOLUTION -- BUSTING THE SOCIAL MEDIA MYTHS -- SOCIAL MEDIA POWERS SOCIAL NETWORKS FOR SOCIAL CHANGE -- Chapter Two: Nonprofit Challenges and Trends -- THE LEADERSHIP CRISIS -- THE RISE OF MILLENNIALS -- FREE AGENTS IN ACTION -- ORGANIZATIONS WORKING WITH FREE AGENTS -- CONCLUSION -- Chapter Three: Understanding Social Networks -- THE CHANGING CONTEXT OF SOCIAL NETWORKS -- UNDERSTANDING SOCIAL NETWORKS -- MAPPING AN ORGANIZATION'S SOCIAL NETWORK -- THE NOT-SO-SECRET NETWORK SAUCE: SOCIAL CAPITAL -- WEAVING THE NETWORK FOR SOCIAL CHANGE -- CONCLUSION -- Chapter Four: Creating a Social Culture -- CHANGE IS HARD -- WHAT WE FEAR MOST IS . . . -- PERSONAL SOCIAL MEDIA USE -- THE INTERNAL CONVERSATION -- CODIFYING THE SOCIAL CULTURE -- CONCLUSION -- Chapter Five: Listening, Engaging, and Building Relationships -- LISTENING -- ENGAGING THE PUBLIC -- CONVERSING WITH THE CRITICS -- BUILDING STRONG RELATIONSHIPS -- THE LADDER OF ENGAGEMENT -- CONCLUSION -- Chapter Six: Building Trust Through Transparency -- WHY TRANSPARENCY AND WHY NOW? -- THREE KINDS OF ORGANIZATIONS -- THE SMITHSONIAN INSTITUTION PRACTICING TRANSPARENCY -- WORKING IN TRANSPARENT WAYS -- CREATING A TRANSPARENT FUTURE -- CONCLUSION -- Chapter Seven: Making Nonprofit Organizations Simpler -- WHY COMPLEXITY IS A BARRIER TO BECOMING A NETWORKED NONPROFIT -- SIMPLIFYING YOUR ORGANIZATION -- DOING MORE BY DOING LESS -- SIMPLY RIVER ARTS IN VERMONT -- CONCLUSION -- Chapter Eight: Working with Crowds -- THE DIFFERENT KINDS OF CROWDSOURCING -- MAKING PROJECTS BITE-SIZE -- MICROPLANNING WITH CROWDS -- THE HUDSON INSTITUTE LEARNS TO MICROPLAN
CROWDSOURCING CAUTIONS -- CONCLUSION -- Chapter Nine: Learning Loops -- PLANNING LEARNING LOOPS -- MEASURING ENGAGEMENT AND CONNECTIONS -- REFLECTIONS -- RETURN ON INVESTMENT -- SOCIAL CHANGE -- CONCLUSION -- Chapter Ten: From Friending to Funding -- WHERE FUNDING STANDS TODAY -- SOCIAL MEDIA FUNDRAISING PATTERNS -- SUCCESSFUL ONLINE FUNDRAISING TACTICS WITH SOCIAL MEDIA -- CONCLUSION -- Chapter Eleven: Governing Through Networks -- TWO SCENARIOS FOR GOVERNANCE -- GOVERNANCE DISSONANCE -- GOVERNING IN NETWORKED WAYS -- GOVERNING AS A NETWORK: A BEGINNING -- CONCLUSION -- CONCLUSION -- NOTES -- GLOSSARY -- RESOURCES -- INDEX
The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." -Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." -Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' -Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." -Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." -Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the
world." -Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." -Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Kanter, Beth The Networked Nonprofit : Connecting with Social Media to Drive Change New York, NY : John Wiley & Sons, Incorporated,c2010 9780470547977
Subject Nonprofit organizations.;Social networks
Electronic books
Alt Author Fine, Allison
Zuckerberg, Randi
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