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Author Fredricks, Laura
Title Winning Words for Raising Money
Imprint Somerset : John Wiley & Sons, Incorporated, 2013
©2013
book jacket
Edition 1st ed
Descript 1 online resource (54 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series J-B Short Format Ser. ; v.3
J-B Short Format Ser
Note Intro -- Winning Words for Raising Money -- Copyright -- Contents -- Introduction -- The Five-Step Process -- 1 Step One: Know Exactly What You Want -- 2 Step Two: Prepare Your Conversation -- 3 Step Three: Deliver With Confidence -- 4 Step Four: Clarify the Response -- 5 Step Five: Plan Your Next Move -- Conclusion -- About the Author
Many people hesitate to ask for money because they are searching for the perfect words to use. From Laura Fredricks (the author of bestselling book The ASK) comes Winning Words for Raising Money, a new resource for anyone who is tasked with the nerve-wracking job of asking for money for themselves, their nonprofit or business. Winning Words focuses like a laser on the one crucial element that can make or break a carefully planned approach - finding the right words and saying them at the right time. Winning Words will help you feel positive, charged up, enthusiastic, and empowered to find your individual asking words and know the right time to deliver them. As Fredricks explains, finding the right words takes concentration, presence, and focus because you have to take into consideration the words you are comfortable with as well as the words that will resonate with the person or people you are engaging. Rather than offering a cookie-cutter method, this piece is designed to help you tailor a persuasive approach that will get results. Winning Words is filled with more than 60 winning phrases from which to choose and 10 exercises that can help you define your individual style. Once you complete the exercises you will have your own hand-tailored asking play book that can be put into action immediately. Winning Words' five-step process includes everything you need to know in order to let the words and your own personality lead you to fundraising success. Sprinkled throughout are illustrative examples that clearly show how to put money in your hands if you follow and apply each of the five steps. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information
in a concise and actionable format
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Fredricks, Laura Winning Words for Raising Money Somerset : John Wiley & Sons, Incorporated,c2013 9781118656488
Subject Fund raising
Electronic books
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