Record:   Prev Next
Author Kubacki, Krzysztof
Title Contemporary Issues in Social Marketing
Imprint Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2013
©2013
book jacket
Edition 1st ed
Descript 1 online resource (259 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Intro -- TABLE OF CONTENTS -- LIST OF TABLES -- LIST OF FIGURES -- CONTRIBUTORS -- ACKNOWLEDGEMENTS -- INTRODUCTION -- PART I -- CHAPTER ONE -- CHAPTER TWO -- CHAPTER THREE -- CHAPTER FOUR -- PART II -- CHAPTER FIVE -- CHAPTER SIX -- CHAPTER SEVEN -- CHAPTER EIGHT -- PART III -- CHAPTER NINE -- CHAPTER TEN -- CHAPTER ELEVEN -- PART IV -- CHAPTER TWELVE
Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing researc..
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Kubacki, Krzysztof Contemporary Issues in Social Marketing Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2013 9781443850247
Subject Social marketing
Electronic books
Alt Author Rundle-Thiele, Sharyn
Record:   Prev Next