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001    EBC298869 
003    MiAaPQ 
005    20200713055118.0 
006    m     o  d |       
007    cr cnu|||||||| 
008    200713s2005    xx      o     ||||0 eng d 
020    9781592131457|q(electronic bk.) 
020    |z9781592131433 
035    (MiAaPQ)EBC298869 
035    (Au-PeEL)EBL298869 
035    (CaPaEBR)ebr10180180 
035    (CaONFJC)MIL109388 
035    (OCoLC)808618022 
040    MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 
050  4 HM1272 
082 0  306 
100 1  Kraidy, Marwan 
245 10 Hybridity :|bThe Cultural Logic of Globalization 
264  1 Philadelphia :|bTemple University Press,|c2005 
264  4 |c©2005 
300    1 online resource (242 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
505 0  Intro -- Contents -- Preface -- Acknowledgments -- 1 
       Cultural Hybridity and International Communication -- 2 
       Scenarios of Global Culture -- 3 The Trails and Tales of 
       Hybridity -- 4 Corporate Transculturalism -- 5 The 
       Cultural and Political Economies of Hybrid Media Texts -- 
       6 Structure, Reception, and Identity: On Arab-Western 
       Dialogism -- 7 Hybridity without Guarantees: Toward 
       Critical Transculturalism -- Notes -- Bibliography -- 
520    The intermingling of people and media from different 
       cultures is a communication-based phenomenon known as 
       hybridity. Drawing on original research from Lebanon to 
       Mexico and analyzing the use of the term in cultural and 
       postcolonial studies (as well as the popular and business 
       media), Marwan Kraidy offers readers a history of the idea
       and a set of prescriptions for its future use.Kraidy 
       analyzes the use of the concept of cultural mixture from 
       the first century A.D. to its present application in the 
       academy and the commercial press. The book's case studies 
       build an argument for understanding the importance of the 
       dynamics of communication, uneven power relationships, and
       political economy as well as culture, in situations of 
       hybridity. Kraidy suggests a new framework he developed to
       study cultural mixture-called critical transculturalism-
       which uses hybridity as its core concept, but in addition,
       provides a practical method for examining how media and 
       communication work in international contexts 
588    Description based on publisher supplied metadata and other
590    Electronic reproduction. Ann Arbor, Michigan : ProQuest 
       Ebook Central, 2020. Available via World Wide Web. Access 
       may be limited to ProQuest Ebook Central affiliated 
650  0 Cultural fusion.;Cultural fusion -- Case 
       studies.;Communication, International 
655  4 Electronic books 
776 08 |iPrint version:|aKraidy, Marwan|tHybridity : The Cultural
       Logic of Globalization|dPhiladelphia : Temple University 
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
       detail.action?docID=298869|zClick to View