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Author Kraidy, Marwan
Title Hybridity : The Cultural Logic of Globalization
Imprint Philadelphia : Temple University Press, 2005
book jacket
Descript 1 online resource (242 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Intro -- Contents -- Preface -- Acknowledgments -- 1 Cultural Hybridity and International Communication -- 2 Scenarios of Global Culture -- 3 The Trails and Tales of Hybridity -- 4 Corporate Transculturalism -- 5 The Cultural and Political Economies of Hybrid Media Texts -- 6 Structure, Reception, and Identity: On Arab-Western Dialogism -- 7 Hybridity without Guarantees: Toward Critical Transculturalism -- Notes -- Bibliography -- Index
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture-called critical transculturalism-which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Kraidy, Marwan Hybridity : The Cultural Logic of Globalization Philadelphia : Temple University Press,c2005 9781592131433
Subject Cultural fusion.;Cultural fusion -- Case studies.;Communication, International
Electronic books
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