| Edition |
1st ed |
| Descript |
1 online resource (169 pages) |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Note |
Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Chapter 1 The Age of Crisis -- Chapter 2 Creating a Crisis-ready Organization -- Chapter 3 Building a Crisis Playbook -- Chapter 4 Securing Your Digital Assets -- Chapter 5 Social Media Monitoring -- Chapter 6 Storycrafting -- Chapter 7 Execution -- Chapter 8 After the Storm |
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This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready |
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Description based on publisher supplied metadata and other sources |
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries |
| Link |
Print version: Sharma, Venke The Indestructible Brand : Crisis Management in the Age of Social Media
New Delhi : SAGE Publications,c2017 9789386446794
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| Subject |
Crisis management
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Electronic books
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| Alt Author |
Kharas, Hushidar
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