Record:   Prev Next
Author Fayerweather, John
Title International marketing / John Fayerweather
Imprint Englewood Cliffs, N.J. : Prentice-Hall, [1970]
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 RCHSS Library  HF1416 F39 1970    AVAILABLE    30560400684814
Edition 2nd ed
Descript viii, 120 pages : illustrations ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Prentice-Hall foundations of marketing series
Prentice-Hall foundations of marketing series
Note Includes bibliographical references (pages 111-114)
Marketing for the global enterprise -- Internation marketing -- The economic, cultural, and political roots of marketing systems -- Consumers: what they buy and how they buy -- Product policy -- Distribution -- Promotion and market research -- The total marketing program
Subject Export marketing
Foreign trade promotion -- United States
Marchés d'exportation
Commerce extérieur -- Promotion -- États-Unis
Marketing international
Export marketing. fast (OCoLC)fst00918703
Foreign trade promotion. fast (OCoLC)fst00931901
United States. fast (OCoLC)fst01204155
Internationales Marketing gnd
Export marketing
Foreign trade promotion United States
Record:   Prev Next