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Author Hough, Douglas E., author
Title Irrationality in health care : what behavioral economics reveals about what we do and why / Douglas E. Hough
Imprint Stanford, California : Stanford Economics and Finance, an imprint of Stanford University Press, 2013
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 人文社會聯圖  RA410.53 .H669 2013    AVAILABLE    30610020416905
Descript xvii, 291 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (pages 249-277) and index
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?
Subject Medical economics -- United States
Medical care -- United States
Health behavior -- United States
Economics -- Psychological aspects
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