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Author Moran, Clarence
Title The Business of Advertising (RLE Advertising)
Imprint London : Taylor & Francis Group, 2013
book jacket
Descript 1 online resource (226 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Routledge Library Editions: Advertising Ser
Routledge Library Editions: Advertising Ser
Note Cover -- The Business of Advertising -- Title Page -- Copyright Page -- Original Title Page -- Table of Contents -- List of Illustrations -- Preface -- Chapter I The Business of Advertising and Its Utility -- Chapter II The History of Advertising -- Chapter III The Business of Mural Advertising -- Chapter IV The Business of Advertising in the Press -- Chapter V The Business of Advertising by Circular -- Chapter VI Art and Advertising: the Pictorial Poster -- Chapter VII The Bill-Posters' Associations and Their Censorship Committees -- Chapter VIII The Taxation and Rating of Advertisements -- Chapter IX Restrictions on Advertising -- Chapter X The Problem of Control -- Appendices -- I. Bye-laws of the London County Council with Regard to Flash and Search Lights -- II. Usual Definition of a Sky Sign -- III. The Farnworth Clause -- IV. The Dover Clause -- Index
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Moran, Clarence The Business of Advertising (RLE Advertising) London : Taylor & Francis Group,c2013 9780415818001
Subject Advertising
Electronic books
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