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Author Clark, Jessica P., author
Title The business of beauty : gender and the body in modern London / Jessica P. Clark
Imprint London : Bloomsbury Visual Arts, 2020
book jacket
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 人文社會聯圖  HQ1220.G7 C53 2020    AVAILABLE    30600020130671
Descript xiv, 342 pages, 16 unnumbered pages of plates : illustrations (some color), map ; 24 cm
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Note Includes bibliographical references and index
The Business of Beauty is a unique exploration of the history of beauty, consumption, and business in Victorian and Edwardian London. Illuminating national and cultural contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of those who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture. Contrary to this perception, The Business of Beauty reveals that Victorian and Edwardian women and men developed a number of tacit strategies to transform their looks including the purchase of new goods and services from a heterogeneous group of urban entrepreneurs: hairdressers, barbers, perfumers, wigmakers, complexion specialists, hair-restorers, manicurists, and beauty "culturists." Mining trade journals, census data, periodical print, and advice literature, Jessica P. Clark takes us on a journey through Victorian and Edwardian London's beauty businesses, from the shady back parlors of Sarah "Madame Rachel" Leverson to the elegant showrooms of Eugene Rimmel into the first Mayfair salon of Mrs. Helena Titus, aka Helena Rubinstein. By revealing these stories, Jessica P. Clark revises traditional chronologies of British beauty consumption and provides the historical background to 20th-century developments led by Rubinstein and others. Weaving together histories of gender, fashion, and business to investigate the ways that Victorian critiques of self-fashioning and beautification defined both the buying and selling of beauty goods, this is a revealing resource for scholars, students, fashion followers, and beauty enthusiasts alike
Subject Beauty, Personal -- Social aspects -- England -- London -- History -- 19th century
Clothing and dress -- Social aspects -- England -- London -- History -- 19th century
Beauty, Personal -- Economic aspects -- England -- London -- History -- 19th century
Beauty, Personal -- Social aspects. fast (OCoLC)fst00829405
Clothing and dress -- Social aspects. fast (OCoLC)fst00864722
England -- London. fast (OCoLC)fst01204271
1800-1899 fast
History. fast (OCoLC)fst01411628
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