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Author Charters, Steve
Title The Business of Champagne : A Delicate Balance
Imprint London : Taylor & Francis Group, 2011
©2012
book jacket
Edition 1st ed
Descript 1 online resource (241 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Routledge Studies of Gastronomy, Food and Drink Ser
Routledge Studies of Gastronomy, Food and Drink Ser
Note Intro -- The Business of Champagne A delicate balance -- Copyright -- Contents -- List of illustrations -- List of contributors -- Acknowledgements -- List of abbreviations -- Introduction -- PART I: Context -- 1 The organization of champagne: a historical and structural introduction -- 2 Producing champagne -- 3 The legal context of champagne -- 4 The economic perspective on champagne -- PART II: The place and the land -- 5 A place of paradox: Champagne as it is presented to the outsider -- 6 Mobilizing brands and terroir in Champagne -- PART III: Creating the myth and selling the wine -- 7 Champagne's mystique, or complexity and consumer confusion -- 8 The future of the champagne brand -- 9 Distributing champagne -- PART IV: Managing the industry -- 10 Creating and sustaining a competitive advantage over time: managing the delicate balance between value creation and value appropriation -- 11 Strategic implementation: accounting to accountability in champagne -- 12 Exploding bottles: exploring the work culture and human resource issues of champagne -- PART V: Reflecting on champagne -- 13 Conclusion: maintaining the delicate balance of champagne -- References -- Index
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Charters, Steve The Business of Champagne : A Delicate Balance London : Taylor & Francis Group,c2011 9780415594400
Subject Wine industry -- France -- Champagne-Ardenne.;Champagne (Wine) -- Economic aspects.;Wine and wine making.;Wine industry
Electronic books
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