LEADER 00000cam  2200397 i 4500 
001    927166011 
003    OCoLC 
005    20170605081741.8 
008    151008s2016    nyu      b    000 0 eng   
010    2015038800 
020    9781433131479|q(paperback : alk. paper) 
020    1433131471|q(paperback : alk. paper) 
020    |z9781453916520|q(e-book) 
024 8  40026189596 
035    (OCoLC)927166011 
040    DLC|beng|erda|cDLC|dYUS|dOCLCF|dYDXCP|dCOO|dNDD|dL2U
       |dCSAIL|dOCLCQ|dAS 
042    pcc 
050 00 P90|b.L5845 2016 
100 1  Logan, Robert K.,|d1939-|eauthor 
245 10 Understanding new media :|bextending Marshall McLuhan /
       |cRobert K. Logan 
250    Second edition 
264  1 New York :|bPeter Lang,|c2016 
300    xviii, 470 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  Understanding media ecology ;|vvol. 2 
500    Previous edition: 2010 
504    Includes bibliographical references (pages 455-470) 
505 00 |gMachine generated contents note:|gch. 1|t"New Media" and
       Marshall McLuhan: An Introduction --|g1.1.|tObjectives of 
       This Book --|g1.2.|tThe Methodology Employed and What the 
       Reader Can Expect to Find in This Book --|g1.3.|tWhat Are 
       the "New Media?" --|g1.4.|tThe Changing Figure/Ground 
       Relation With the "New Media" --|g1.5.|tA "New Media" 
       Taxonomy --|g1.6.|tA Medium Is a Technology Is a Tool Is a
       Language Is a Medium Is a ... --|g1.7.|tStanding on the 
       Shoulders of a Giant --|g1.8.|tMcLuhan on New Media --
       |gch. 2|tMcLuhan's Methodology: Media as Extensions of Man
       and Mankind --|g2.1.|tThere Was Method in His Madness --
       |g2.2.|tA Summary of McLuhan's Methodology --|g2.3.|tWas 
       McLuhan a Technological Determinist? --|gch. 3|tFive 
       Communication Ages: Adding the Mimetic and the Interactive
       Digital Ages --|g3.1.|tUpdating McLuhan's Three 
       Communication Ages --|g3.2.|tMcLuhan's Three Communication
       Ages: Oral, Literate, and Electric --|g3.3.|tThe Origin 
       and Evolution of Language --|g3.4.|tRefining the 
       Distinction Between Oral and Written Communication --
       |g3.5.|tThe Ecology of Media and Ecosystems as Media --
       |gch. 4|tTo What Extent Do the "New Media" Confirm or 
       Contradict Mcluhan's Predictions --|g4.1.|tNew Patterns --
       |g4.2.|tLaws of the Media and the Evolution of Technology 
       --|g4.3.|tThe Revival of Literacy With "New Media" and the
       Reversal of the Negative Effects of the Mass Media --
       |g4.4.|tNew Media's Intensification of Trends McLuhan 
       Identified for Electric Media --|g4.5.|tFaster Than the 
       Speed of Light --|gch. 5|tThe 15 Messages of "New Media": 
       An Overview --|g5.0.|tDifferences Between the "New Media" 
       and Mass Media --|g5.1.|tTwo-Way Communication --|g5.2.
       |tEase of Access to, and Dissemination of, Information --
       |g5.3.|tContinuous Learning --|g5.4.|tAlignment and 
       Integration --|g5.5.|tThe Creation of Community --|g5.6.
       |tPortability --|g5.7.|tConvergence --|g5.8.
       |tInteroperability --|g5.9.|tAggregation of Content --
       |g5.10.|tVariety, Choice, and the Long Tail --|g5.11.
       |tReintegration of the Consumer and the Producer --|g5.12.
       |tSocial Collectivity and Cyber-Cooperation --|g5.13.
       |tRemix Culture --|g5.14.|tThe Transition From Products to
       Services --|g5.15.|tInstantaneous Feedback --|g5.16.|tA 
       Comparison of Media Old and New Vis-a-Vis the 15 Messages 
       of the "New Media" --|g5.17.|tUser-Based Transformations 
       of New Media --|gch. 6|tThe "Digital Economy": An 
       Expansion of the Knowledge Economy --|g6.1.|tIntroducing 
       the "Digital Economy" --|g6.2.|tIt Is All About Access, 
       Not Possession --|g6.3.|tA Paradigm Shift From Information
       to Knowledge --|g6.4.|tKnowledge Management and the Web --
       |g6.5.|tLifelong Learning: Job Security in the Internet 
       Age --|gch. 7|tScaffolding and Cascading Technologies and 
       Media: Understanding New Media as the Extensions of 
       Earlier Media or the Extensions of Extensions --|g7.1.
       |tMedia as the Extensions of Man --|g7.2.|tThe Evolution 
       of Media and Technologies: Extending the Extensions of Man
       --|g7.3.|tCascading Technologies and Media: Understanding 
       New Media as the Extensions of Earlier Media or the 
       Extensions of Extensions --|g7.4.|tWhat Is the Actual 
       Content of a Medium? --|g7.5.|tNeo-Dualism and the 
       Symbolosphere --|g7.6.|tBifurcation of the Symbolosphere 
       Into the Mediasphere and the Human Mind --|gch. 8|tThe 
       Spoken Word --|gch. 9|tThe Written Word --|g9.1.|tImpact 
       of "New Media" on the Written Word --|g9.2.|tTertiary or 
       Digital Orality --|g9.3.|tThe End of Writing? --|g9.4.
       |tInteractive Text --|gch. 10|tRoads and Paper Routes --
       |gch. 11|tNumber --|g11.1.|tThe First Digital Revolution -
       -|g11.2.|tThe Invention of Zero --|g11.3.|tFrom Digits to 
       Digitization --|gch. 12|tClothing --|gch. 13|tHousing --
       |gch. 14|tMoney --|g14.1.|tImpact of "New Media" on Money 
       --|g14.2.|tThe ATM --|g14.3.|tEcommerce --|g14.4.|tOnline 
       Auctioning and Fixed-Price Sales --|g14.5.|tOnline 
       Shopping Payments, Credit Cards, and e-Money --|g14.6.
       |tThe Sharing Economy, Also Known as the "Gig Economy" --
       |gch. 15|tClocks --|gch. 16|tThe Print --|gch. 17|tComics 
       --|gch. 18|tThe Printed Word: Books and Libraries --
       |g18.1.|tThe Impact of the "New Media" on the Book and the
       Academic Journal --|g18.2.|tAlternative Formats of Text --
       |g18.3.|te-Books --|g18.4.|tAudio Books --|g18.5.|tEzines 
       --|g18.6.|tThe Library Digitizing and Searching the 
       World's Literature: The Impact of the "New Media" on the 
       Library --|g18.7.|tThe Components of the Vast Online 
       Library That Is the Internet --|g18.8.|tThe Flight of 
       Books From Undergraduate Libraries --|g18.9.|tLibraries 
       and Their Integration With Various Digital Tools --|gch. 
       19|tWheel, Bicycle, and Airplane --|gch. 20|tThe 
       Photograph --|gch. 21|tPress (or Newspapers) and the News 
       --|g21.1.|tImpact of "New Media" on the News --|g21.2.
       |tThe "New" News Consumer --|g21.3.|tThe "New" News 
       Producers --|gch. 22|tMotorcar --|gch. 23|tAds --|g23.1.
       |tAdvertising on Mass Media --|g23.2.|tAdvertising on the 
       Internet, the Web, and Other "New Media" Venues --|g23.3.
       |tOnline Viral Marketing and Native Advertising --|gch. 24
       |tGames --|g24.1.|tElectronic/Video Games --|g24.2.
       |tSocial Impacts of Games --|g24.3.|tGamification --|gch. 
       25|tTelegraph --|gch. 26|tThe Typewriter --|gch. 27|tThe 
       Telephone --|g27.1.|tImpact of the New Media on the 
       Telephone --|g27.2.|tTeletype and Fax --|g27.3.|tThe Pager
       --|g27.4.|tVoIP (Voice Over IP or the Internet) --|g27.5.
       |tThe Videophone --|g27.6.|tTelecoms and Convergence --
       |gch. 28|tThe Phonograph and New Modes of Recorded Music -
       -|g28.1.|tImpact of "New Media" on the Phonograph, the 
       Tape Recorder, and Recorded Music Through MP3 Players, 
       Tablets, Smartphones, and Streaming --|g28.2.|tThe CD --
       |g28.3.|tMP3 Players, Tablets, iTunes, Smartphones, and 
       Music Streaming --|g28.4.|tThe Sony DRM Affair --|gch. 29
       |tMovies and Digital Videos --|g29.1.|tWhat Is a Movie? 
       Digital Cinema and Internet-Based Videos --|g29.2.
       |tEffects of Digital Technologies on the Movies --|g29.3.
       |tiMovies --|g29.4.|tMovies and the Web --|g29.5.|tThe 
       YouTube Phenomenon --|g29.6.|tVimeo --|g29.7.|tVine --
       |gch. 30|tRadio --|g30.1.|tImpact of "New Media" on Radio 
       --|g30.2.|tSatellite Radio --|g30.3.|tOnline (Web) Radio -
       -|g30.4.|tPodcasting --|gch. 31|tTelevision --|g31.1.
       |tVideotape and Television Production --|g31.2.|tThe 
       Remote Controller --|g31.3.|tTelevision and Education --
       |g31.4.|tCable and Satellite Television --|g31.5.
       |tGlobalization Versus Fragmentation --|g31.6.|tOnline or 
       Web Television --|g31.7.|tInteractive Television? --
       |g31.8.|tDigital Television and High-Definition TV --
       |g31.9.|tDVR (Digital Video Recorder) A Television 
       Revolution in the Making: TiVo and ReplayTV --|gch. 32
       |tWeapons --|gch. 33|tAutomation (Plus the Factory) --
       |gch. 34|tHybrid or Convergent Technologies --|gch. 35
       |tThe Multifunction Printer, Photocopier, Scanner, and Fax
       --|g35.1.|tImpact of "New Media" on the Printer --|g35.2.
       |tThe Scanner and OCR Software --|gch. 36|tPersonal 
       Computers --|g36.1.|tIntroduction --|g36.2.|tDesktop, 
       Notebook, and Ultraportable Computers --|g36.3.|tNetbooks 
       --|g36.4.|tChromebooks --|g36.5.|tTablets --|g36.6.|tThe 
       Service and Disservice of Computers --|gch. 37|tThe 
       Smartphone --|g37.1.|tThe Impact of "New Media" on the 
       Telephone: The Emergence of the Cell Phone Followed by the
       Smartphone --|g37.2.|tSmartphone Services --|g37.3.
       |tSmartphone Morphology and Functionality --|g37.4.|tThe 
       Mobile Workforce --|g37.5.|tUnintended Impacts of the 
       Smartphone --|g37.6.|tThe Social Impact of the Video 
       Capability of Smartphones --|gch. 38|tComputer Software --
       |gch. 39|tThe Internet --|g39.1.|tA Medium of Media --
       |g39.2.|tRoots: The History of Pre-Electronic Proto-
       Internets --|g39.3.|tThe Origins of the Internet --|g39.4.
       |tOral Structure of the Internet --|g39.5.|tDiscussion 
       Groups on the Internet --|g39.6.|tNetocracy: The Ultimate 
       Participatory Democracy --|g39.7.|tElectronic Crime and 
       Punishment --|g39.8.|tThe Internet and Commerce --|g39.9.
       |tInternet, Politics, and Social Movements --|g39.10.|tArt
       and the Internet --|g39.11.|tInternet Service Providers 
       and Portals --|g39.12.|tCloud Computing --|gch. 40|tE-Mail,
       Instant Messaging (IM), and Short Message Service (SMS) --
       |g40.1.|tIntroduction --|g40.2.|tInstant Messaging (IM) --
       |g40.3.|tShort Message Service (SMS) --|g40.4.|tE-mail --
       |g40.5.|tGmail --|gch. 41|tBulletin Boards, Usenets, 
       Listservs, and Chat --|gch. 42|tThe World Wide Web --
       |g42.1.|tEmergence of the World Wide Web --|g42.2.|tThe 
       Service and Disservice of the Web --|g42.3.|tWeb TV --
       |g42.4.|tWeb 2.0 --|g42.5.|tThe Semantic Web --|g42.6.
       |tFolksonomy --|g42.7.|tDelicious --|g42.8.|tThe Emergence
       and Evolution of the World Wide Web and Individual Web 
       Sites --|gch. 43|tSocial Media Including Twitter, 
       Instagram, and Snapchat --|g43.1.|tIntroduction --|g43.2.
       |tThe Most Popular Social Media --|g43.3.|tCorporate and 
       Business Social Networks --|g43.4.|tTwitter --|g43.5.|tThe
       Five Most Popular Social Media Sites --|g43.6.|tA Novel 
       Use of Social Networking --|g43.7.|tAre Social Media the 
       Seventh Language? --|gch. 44|tBlogs --|g44.1.|tWhat Is a 
       Blog? --|g44.2.|tThe Blog as News Medium --|g44.3.|tSocial
       and Psychological Impacts of Blogs --|g44.4.|tNon-Textual 
       Blogs --|g44.5.|tThe Blog Goes Mainstream --|g44.6.|tThe 
       Blook --|gch. 45|tSearch Engines Plus Google and Libraries
       --|g45.1.|tSearch Engines --|g45.2.|tThe Dominance of 
       Google --|g45.3.|tGoogle's Competitors --|g45.4.
       |tInitiatives of Google Technologies Inc. --|g45.5.
       |tAbout.com-the Human Internet --|gch. 46|tVideo 
       Conferencing and Web-Based Collaboration Tools --|g46.1.
       |tVideo Conferencing --|g46.2.|tWeb-Based Collaboration 
       Tools --|g46.3.|tCollective Intelligence --|gch. 47
       |tVirtual Reality (VR) and Simulations --|g47.1.|tWhat Is 
       VR? --|g47.2.|tThe Reality of Virtual Reality 
505 00 |gNote continued:|g47.3.|tGames and Role Playing on 3D 
       Virtual Reality Platforms --|gch. 48|tRobots, Bots, and 
       Agents --|g48.1.|tRobots --|g48.2.|tBots and Software 
       Agents --|gch. 49|tArtificial Intelligence (AI) and Expert
       Systems --|g49.1.|tWhat Is AI? --|g49.2.|tWhat Is Strong 
       AI? --|g49.3.|tA Personal Critique of Strong AI --|g49.4.
       |tThe Potential AI Exploitation of the World Wide Web --
       |g49.5.|tThe Technological Singularity --|gch. 50|t"Smart 
       Tags" and Dataspace --|g50.1.|tBar Codes and Smart Tags --
       |g50.2.|tDataspace --|g50.3.|tThe Dataspace Enabler: 
       Accessing, Navigating, and Searching Dataspace --|g50.4.
       |tThe Future Convergence of Cyberspace and Dataspace and 
       the "Smart Box" --|g50.5.|tThe "Smart Tagged" Book That Is
       Smart, Readable, and Searchable --|g50.6.|tIs Dataspace 
       the Eighth Language? --|gch. 51|tEnabling Technologies Not
       Dealt With in Understanding Media --|g51.0.|tDefinitions -
       -|g51.1.|tElectronics --|g51.2.|tThe Mouse and the 
       Graphical User Interface (GUI) --|g51.3.|tHaptic and 
       Olfactory Technology --|g51.4.|tHyperlinks, Hypertext, and
       Hypermedia --|g51.5.|tModems and ADSL (Asymmetric Digital 
       Subscriber Line) --|g51.6.|tFiber Optics --|g51.7.
       |tCommunication Satellites --|g51.8.|tWi-Fi, Bluetooth, 
       and FireWire --|g51.9.|tOpen Source Technology --|g51.10.
       |tWikis and Wikipedia --|g51.11.|tUbiquitous Computing --
       |g51.12.|tRSS (Really Simple Syndication) --|g51.13.|tThe 
       Cloud or Cloud Computing --|g51.14.|tMoore's Law --|gA.1.
       |tThe Equivalence of Media and Technologies --|gA.2.
       |tTechnology as Extensions of the Body and Media as 
       Extensions of the Psyche --|gA.3.|tMedia as Living 
       Vortices of Power --|gA.4.|tMedia Create New Social 
       Patterns and Restructure Perceptions --|gA.5.|t"The Medium
       Is the Message" --|gA.6.|tThe Content of Any New Medium Is
       Another Older Medium --|gA.7.|tHybrid Systems --|gA.8.
       |tThe Subliminal Effects of Media --|gA.9.|tThe 
       Counterintuitive Effect of Media --|gA.10.|tThe Flip: 
       Humankind as an Extension of Its Technologies --|gA.11.
       |tSocieties Imitate Their Technologies --|gA.12.|tThe 
       Global Village --|gA.13.|tThe Rear-View Mirror: History as
       the Laboratory of Media Studies --|gA.14.|tThree 
       Communication Ages --|gA.15.|tBreak Boundaries --|gA.16.
       |tAcoustic Versus Visual Space --|gA.17.|tWriting, the 
       Alphabet, and the Printing Press --|gA.18.|tFragmentation 
       in the Age of Literacy --|gA.19.|tNew Information Patterns
       Emerge at the Speed of Light --|gA.20.|tCentralization 
       Versus Decentralization --|gA.21.|tIntegration and 
       Multidisciplinarity Versus Specialization --|gA.22.
       |tHardware Versus Software and Information --|gA.23.|tHot 
       and Cool/Light On Versus Light Through --|gA.24.|tMedia 
       Studies as Civil Defense Against Media Fallout --|gA.25.
       |tUnderstanding Both the Service and Disservice of New 
       Media --|gA.26.|tThe Absence of a Moral Judgment --|gA.27.
       |tThe Myth of Objectivity --|gA.28.|tThe Oral Tradition 
       and Probes --|gA.29.|tArt as Radar and an Early Warning 
       System --|gA.30.|tObsolesced Technologies Become Art Forms
       --|gA.31.|tMultidisciplinarity --|gA.32.|t"Media Analysis"
       Versus "Content Analysis" --|gA.33.|tThe Study of 
       Interface and Pattern Rather Than a "Point of View" --
       |gA.34.|tFigure/Ground Relationship --|gA.35.|tThe 
       Reversal of Cause and Effect --|gA.36.|tThe User Is the 
       Content --|gA.37.|tAn Anti-Academic Bias --|gA.38.|tLaws 
       of the Media 
600 10 McLuhan, Marshall,|d1911-1980.|tUnderstanding media 
650  0 Mass media|xHistory|y20th century 
650  0 Mass media|xHistory|y21st century 
650  0 Mass media|xTechnological innovations 
655  7 History.|2fast|0(OCoLC)fst01411628 
830  0 Understanding media ecology ;|vv. 2 
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