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Author Valdani, Enrico
Title Competitive strategies [electronic resource] : managing the present and planning the future / Enrico Valdani and Alessandro Arbore
Imprint New York : Palgrave Macmillan, 2012
book jacket
Descript 1 online resource (pages cm.)
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
The Revolution in Competitive Games -- The Movement Game: Breaking Down Orthodoxies -- The Maneuvers of the Movement Game -- The Barriers to Change -- Defence Strategies in the Movement Game -- The Imitation Game -- Creating Barriers to Imitation -- The Position Game -- Offensive And Defensive Maneuvers In The Position Game -- The Final Frontier of Value --
'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future
Palgrave
Link Print version: Valdani, Enrico. Competitive strategies. New York : Palgrave Macmillan, 2012 9780230301641 (DLC) 2011047532 (OCoLC)765880756
Subject Competition
Strategic planning
BUSINESS & ECONOMICS / Marketing / General. bisacsh
BUSINESS & ECONOMICS / Strategic Planning. bisacsh
BUSINESS & ECONOMICS / Management. bisacsh
Electronic books
Electronic books. local
Alt Author Arbore, Alessandro, 1972-
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