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Author Powell, Shaun
Title Corporate and Organizational Marketing : Corporate and Organizational Marketing
Imprint Bradford : Emerald Publishing Limited, 2007
©2007
book jacket
Descript 1 online resource (118 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Corporate Communications: an International Journal - Volume 12, Issue 4
Corporate Communications: an International Journal - Volume 12, Issue 4
Note Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- CSR expectations: the focus of corporate marketing -- Understanding the pitfalls in the corporate rebranding process -- Student corporate brand identification: an exploratory case study -- Relationship outcomes as determinants of reputation Peggy Simcic Brønn Norwegian School of Management, Oslo, Norway -- Managing vision and the brand within the creative industries -- Understanding the meaning of corporate identity: a conceptual and semiological approach -- Call for Papers
All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, "Corporate Marketing and the Branding of the Organization". Mindful of the broad theme of the ICIG symposium this special edition is entitled, "Corporate and Organizational Marketing." The articles that comprise it include the article titles, "Understanding the meaning of corporate identity," "CSR expectations: the focus of corporate marketing," and "Understanding the pitfalls in the corporate rebranding process."
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Powell, Shaun Corporate and Organizational Marketing : Corporate and Organizational Marketing Bradford : Emerald Publishing Limited,c2007 9781846637049
Subject Business communication.;Communication in management.;Communication in organizations
Electronic books
Alt Author Balmer, John M.T
Balmer, John M T
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