Record:   Prev Next
Author Goodman, Michael B
Title Papers from the CCI Conference on Corporate Communication 2007 : Papers from the CCI Conference on Corporate Communication 2007
Imprint Bradford : Emerald Publishing Limited, 2008
©2008
book jacket
Descript 1 online resource (126 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Corporate Communications and International Journal - Volume 13, Edition 1 ; v.13
Corporate Communications and International Journal - Volume 13, Edition 1
Note Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Introduction -- My country is different -- Sharing Yalumba -- Constructing corporate commitment amongst remote employees -- Hearts at stake -- Between global and local: hybridized appeals in China web auto ads -- Communicating to a diverse workforce -- Intranet editors as corporate gatekeepers and agenda setters -- Medieval origins of corporate communication -- Call for Papers
This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies.  It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Goodman, Michael B. Papers from the CCI Conference on Corporate Communication 2007 : Papers from the CCI Conference on Corporate Communication 2007 Bradford : Emerald Publishing Limited,c2008 9781846637728
Subject Communication in management.;Management
Electronic books
Record:   Prev Next