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Author Sroge, Maxwell
Title The United States mail order industry / Sroge Maxwell
Imprint Lincolnwood, Ill. : NTC Business Books, 1994
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 Euro-Am Studies Lib  381.142 Sr72 1994    DUE 01-20-21  -  30500101532474
Edition 2nd ed
Descript xiii, 221 pages : illustrations ; 29 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note ch. 1. Primary mail order industry statistics -- ch. 2. Direct marketing to consumers -- ch. 3. Direct marketing to businesses -- ch. 4. Marketing analysis -- ch. 5. International mail order -- ch. 6. Demographic trends -- ch. 7. Major factors affecting mail order growth -- ch. 8. Mail order businesses -- ch. 9. New marketing technologies -- ch. 10. In-depth business profiles of 25 consumer mail order companies -- ch. 11. In-depth business profiles of 25 business-to-business mail order companies
Subject Mail-order business -- United States -- Statistics
Direct marketing -- United States -- Statistics
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