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Author Perdrini, Pier Paolo, author
Title Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas / Pier Paolo Perdrini
Imprint London ; New York, NY : Routledge/Taylor & Francis Group, 2018
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 Modern History Library  940.488 P433    AVAILABLE    30550100634946
Descript viii, 202 pages : illustrations, maps ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Routledge studies in modern European history ; 45
Routledge studies in modern European history ; 45
Note Propaganda and persuasion -- Persuading for the Great War -- The organization of the persuasive apparatus -- Attracting attention -- Children as decoy -- Beauty as decoy -- Repeating the message -- The power of questions -- The persuasion of the source -- The authority of source -- The authority of quotations -- Unity is strength -- Silencing the critics -- Origins unite -- The call of the banner -- Other patriotic symbols of unity -- Target 1: The home front -- Out of duty and solidarity -- To educate, inform -- Persuading to invest -- Children and the principle of familiarity -- Women as weapons of persuasion -- Reciprocity. I am fighting for you! -- Reciprocity and the strategy of shame -- The veterans -- The intellectuals -- The Afro-Americans -- The immigrants -- Target 2: Men to enlist -- Follow the example -- Follow the example of your ancestors -- Follow the example of your countrymen -- Follow the example of sportsmen -- Follow the example of your friends -- The propaganda of fear -- Denouncing the crimes of the enemy -- Demonizing the enemy -- The principle of scarcity. Illustrating threats -- Democracy -- Liberty -- Honour and justice -- The Family -- Conclusion
Includes bibliographical references and indexes
Subject World War, 1914-1918 -- Propaganda
World War, 1914-1918 -- Posters
War posters -- History -- 20th century
World War, 1914-1918 -- Recruitment, enlistment, etc
World War, 1914-1918 -- Public opinion
Communication in politics
Persuasion (Psychology)
Alt Title Heredity in the modern sale of products and political ideas
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