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Title The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, Jim Shanahan
Imprint Chicago, Ill. : American Marketing Association, 1987
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 Euro-Am 3F Western Mat.  658.8 Se69    AVAILABLE    30500100440315
Descript vi, 108 p. : ill. ; 28 cm
Series Proceeding series / American Marketing Association
Proceedings series (American Marketing Association)
Note Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986
Subject Service industries -- Marketing -- Congresses
Alt Author Czepiel, John A
Congram, Carole A
Shanahan, Jim
American Marketing Association
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