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作者 Simakova, Elena, 1973-
書名 Marketing technologies [electronic resource] : corporate cultures and technological change / Elena Simakova
出版項 New York, N.Y. : Routledge, 2013
國際標準書號 9780203102039 (e-book : PDF)
book jacket
說明 xvi, 185 p
系列 Routledge studies in innovation, organization and technology ; 25
Routledge studies in innovation, organization and technology ; 25
附註 Includes bibliographical references (p. [168]-181) and index
1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks
Also available in print edition
Mode of access: World Wide Web
鏈接 9780415624770 (hardback)
主題 Organizational change
Electronic commerce
Technological innovations -- Economic aspects
Management -- Technological innovations
Electronic books. lcsh
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