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書名 Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]
出版項 Bingley, England : Emerald, 2015
國際標準書號 9781784419325
9781784419318 (e-book)
版本 First edition
說明 1 online resource (338 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
系列 Review of Marketing Research, 1548-6435 ; Volume 12
附註 "Emerald Books"--Cover
Includes bibliographical references
Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015)
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
鏈接 Print version: Brand meaning management. First edition. Bingley, England : Emerald, c2015 xxxii, 305 pages Review of Marketing Research ; Volume 12 1548-6435 9781784419325
主題 Marketing -- Management
Brand name products
Electronic books
Alt Author MacInnis, Deborah J., editor
Park, C. Whan, editor
Agarwal, Megha, 1982- contributor
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