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作者 Amernic, Joel
書名 CEO-Speak : The Language of Corporate Leadership
出版項 Montreal : MQUP, 2006
©2006
國際標準書號 9780773575592 (electronic bk.)
9780773530379
book jacket
說明 1 online resource (256 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
附註 Intro -- Contents -- Acknowledgments -- Introduction -- 1 Why the Words of Business Leaders Matter -- 2 Hyperbole and Delusion at Enron -- 3 Framing Andersen -- 4 The Gates to Microsoft: Exploiting Web Sites -- 5 AOLTimeWarner: Claiming the Internet Kingdom -- 6 IBM and the Privileges of an Internet Soapbox -- 7 Constructing Jack Welch, GE's Corporate Chieftain Incarnate -- 8 Disney's Narrative as Personality Prism -- 9 Nortel's "Remarkable" Letter -- 10 Three Tenors in Perfect Harmony -- 11 Creating "North America's Railroad" -- 12 Towards Greater Accountability for CEO-Speak -- APPENDICES -- 1 Skilling and Lay's Last Letter to Shareholders of Enron -- 2 Remarks of Joseph F. Berardino, Managing Partner/CEO of Andersen, to the us House of Representatives Committee on Financial Services, 12 December 2001 -- 3 AOLTimeWarner's Internet Policy Statement -- 4 General Electric's 1991 CEO Letter to Shareholders -- 5 Letter to Stockholders, 1940 Walt Disney Productions' Annual Report -- 6 Letter to Stockholders, 1941 Walt Disney Productions' Annual Report -- Notes -- References -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y
In a post-Enron world, corporate accountability and ethical behaviour have become increasingly important. Joel Amernic and Russell Craig consider the implications of the corporate language of leadership
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Amernic, Joel CEO-Speak : The Language of Corporate Leadership Montreal : MQUP,c2006 9780773530379
主題 Chief executive officers -- Language -- Case studies.;Discourse analysis -- Social aspects -- Case studies.;Corporate culture -- Case studies
Electronic books
Alt Author Craig, Russell
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