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作者 Johnson, Linda L
書名 Marketing an educational seminar
國際標準書號 9781124058771
book jacket
說明 38 p
附註 Source: Masters Abstracts International, Volume: 48-06, page:
Adviser: Robert J. Hartl
Thesis (M.A.)--The College of St. Scholastica, 2010
The purpose of this project was to produce a strategic marketing plan for an educational organization development seminar. A literature review was conducted that assessed how organizations define a learning product needed to create and market a successful seminar or workshop. The findings that emerged were used to create a basic marketing and planning strategy that could be used by an academic institution to plan around them. It also assessed how to create a marketing plan that could be used for special events such as a seminar. The implementation and the limitations of the plan are also reviewed
School code: 0614
Host Item Masters Abstracts International 48-06
主題 Business Administration, Marketing
Business Administration, Management
Education, Administration
Alt Author Blacker, Pat M. joint author
The College of St. Scholastica. Management
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