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作者 Matha, Bob
書名 Beyond the Babble : Leadership Communication That Drives Results
出版項 Hoboken : John Wiley & Sons, Incorporated, 2008
©2008
國際標準書號 9780470294079 (electronic bk.)
9780470200483
book jacket
版本 1st ed
說明 1 online resource (233 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
附註 Intro -- Beyond the Babble: Leadership Communication That Drives Results -- Acknowledgments -- The Authors -- Foreword -- Contents -- Introduction -- Chapter 1: The Power of Communication -- ON STRATEGY COMMUNICATION CUTS THROUGH BABBLE -- EFFECTIVE COMMUNICATION GETS RESULTS -- WHY COMMUNICATION MAKES A DIFFERENCE -- SUMMARY -- Chapter 2: On Strategy Communication: An Overview -- THE ACTION EQUATION -- THE PEOPLE CHANNEL -- SUMMARY -- Chapter 3: What Do You Need Employees to Do? -- THE ELEMENTS OF ON STRATEGY DIRECTION -- SETTING A CLEAR PATH FOR THE LAND OF OZ -- SUMMARY -- Chapter 4: What Do Employees Need to Know to Take Action? -- THEY NEED TO KNOW WHY -- WHO NEEDS TO KNOW? -- THE LAND OF OZ KNOWS -- SUMMARY -- Chapter 5: What Do Employees Need to Feel to Take Action? -- BE AN ORGANIZATIONAL PSYCHOLOGIST -- GETTING THE INSIGHTS YOU NEED -- THE LAND OF OZ GETS EMOTIONAL -- SUMMARY -- Chapter 6: The "Why Nots": What's Getting in the Way? -- THE BEHAVIOR CHAIN -- ADDRESSING A "WHY NOT" -- BE AN ORGANIZATIONAL ARCHEOLOGIST -- THE LAND OF OZ CONFRONTS ITS DEMONS -- SUMMARY -- Chapter 7: Package: Turn the Action Equation into a Conversation -- CONVERSATIONS ARE "IN THE MOMENT" -- THE MEMORY ISSUE -- THE CONVERSATION PLATFORM -- THE LAND OF OZ GETS READY TO ROLL -- WHEN ISSUES ARE THE ISSUE -- SUMMARY -- Chapter 8: Align: Make Sure All Leaders Are On Strategy -- DON'T BE FOOLED -- START AT THE TOP AND WORK TO THE FRONT LINE -- PROMOTE OPEN DISCUSSION AT MULTIPLE LEVELS -- INCLUDE INFORMAL LEADERS IN THE PEOPLE CHANNEL -- SUMMARY -- Chapter 9: Equip: Give Leaders the Tools They Need to Communicate On Strategy -- TRAIN LEADERS AS IF STRATEGY DEPENDED ON IT -- SUPPORT LOCAL LEADERS AND THE PEOPLE CHANNEL -- RECOGNIZE AND STRENGTHEN THE WEAK LINKS -- COMPLEMENTARY LEADER ASSIGNMENTS -- SUMMARY
Chapter 10: Drive and Support: Orchestrate and Sustain On Strategy Conversation -- CREATE A DRUMBEAT -- TO RAISE THE VOLUME, RUN A CAMPAIGN -- HOW COMMUNICATION (THE FUNCTION) CAN HELP -- SUMMARY -- Chapter 11: The Top Leader's Role -- EXPECT A LOT -- MEASUREMENT -- REWARD, RECOGNIZE, AND HOLD ACCOUNTABLE -- PRIORITIZE -- LEAD BY EXAMPLE -- Chapter 12: "How to" Resource Guide -- CONDUCTING DISCUSSION GROUPS -- THE MEMORY GAME -- ALIGNMENT INTERVIEWS AND SNAPSHOT -- THE CONSIDER-DIALOGUE-SOLVE PROCESS -- CONDUCTING A "RED FACE" TEST -- IDENTIFYING INFORMAL LEADERS -- SELECTING VEHICLES: OPPORTUNITIES ABOUND -- Glossary of Terms -- Notes -- Index
Discover how to connect with and inspire employees throughout an organization. Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Matha, Bob Beyond the Babble : Leadership Communication That Drives Results Hoboken : John Wiley & Sons, Incorporated,c2008 9780470200483
主題 Communication in management.;Leadership
Electronic books
Alt Author Boehm, Macy
Silverman, Marcia
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