Record:   Prev Next
書名 Social marketing and its influence on animal origin food product consumption [electronic resource] / Diana Bogueva, Dora Marinova, and Talia Raphaely, editors
出版項 Hershey, Pennsylvania : IGI Global, [2018]
國際標準書號 9781522547587 (e-book)
9781522547570 (hardback)
book jacket
說明 1 online resource (xxviii, 453 p.)
附註 Includes bibliographical references and index
Section 1. The need for social marketing. Chapter 1. The psychology of meat consumption ; Chapter 2. The health impact of eating foods of animal origin: evidence regarding animal foods, health, and disease risk ; Chapter 3. Livestock's near-term climate impact and mitigation policy implications ; Chapter 4. Economic and environmental costs of meat waste in the US ; Chapter 5. Use of antibiotics in animals and its possible impacts in the environment ; Chapter 6. It's the speciesism, stupid!: animal abolitionism, environmentalism, and the mass media -- Section 2. Social marketing tools, mechanisms and approaches. Chapter 7. Flexitarianism and social marketing: reflections on eating meat in moderation ; Chapter 8. Taxing meat and animal food products ; Chapter 9. Flipping the script: creating mass change through social networking sites ; Chapter 10. What is more important: perception of masculinity or personal health and the environment? ; Chapter 11. The baul tradition in Bangladesh: sustainability activism for a meatless dietary culture ; Chapter 12. Is meat a luxury? ; Chapter 13. Genius, creativity and (not) eating meat -- Section 3. Case studies in social marketing. Chapter 14. The social marketing campaign by Greenpeace Mediterranean against broiler chicken consumption ; Chapter 15. The role of the ideology of animal welfare in the consumption and marketing of animal-origin products ; Chapter 16. Towards plant-based diet in Nigeria: hindsight from western meat production and consumption ; Chapter 17. Insights into Chinese diets: a social marketing formative study ; Chapter 18. Marketing an environmentally sustainable catering model: a case study of Medley Hall Residential College in Victoria, Australia ; Chapter 19. Consumption of animal products in Bulgaria: the case for change ; Chapter 20. Meat marketing dissonance: a South African case study -- Section 4. New meat plant-based products and alternatives. Chapter 21. Re-thinking meat: how climate change is disrupting the food industry ; Chapter 22. Marketing meat alternatives: meat myths and their replication in advertising for plant-based meat ; Chapter 23. New meat without livestock
Restricted to subscribers or individual electronic text purchasers
"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--Provided by publisher
主題 Meat industry and trade -- Environmental aspects
Meat industry and trade -- Social aspects
Social marketing
Alt Author Bogueva, Diana, 1974- editor
Marinova, Dora, editor
Raphaely, Talia, editor
Record:   Prev Next