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作者 Bonacchi, Massimiliano, author
書名 Customer accounting : creating value with customer analytics / by Massimiliano Bonacchi, Paolo Perego
出版項 Cham : Springer International Publishing : Imprint: Springer, 2019
國際標準書號 9783030019716 (electronic bk.)
9783030019709 (paper)
國際標準號碼 10.1007/978-3-030-01971-6 doi
book jacket
說明 1 online resource (viii, 87 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
系列 SpringerBriefs in accounting, 2196-7873
SpringerBriefs in accounting
附註 1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses
Host Item Springer eBooks
主題 Managerial accounting
Customer relations
Financial Accounting
Business Finance
Market Research/Competitive Intelligence
Consumer Behavior
Big Data/Analytics
Alt Author Perego, Paolo, author
SpringerLink (Online service)
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