MARC 主機 00000nam 2200481 i 4500
001 EBC244222
003 MiAaPQ
006 m o d |
007 cr cnu||||||||
008 031215t20042004nyu obf 001 0 eng|d
020 |z0789021129 (hard cover : alk. paper)
020 |z078906006X (soft cover : alk. paper)
020 |z9780789021120
020 9780203862469 (e-book)
035 (MiAaPQ)EBC244222
035 (Au-PeEL)EBL244222
035 (CaPaEBR)ebr10795589
035 (CaONFJC)MIL542418
035 (OCoLC)67547933
040 MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ
050 4 HF5415.2|b.D49 2004
082 0 658.8/3|222
100 1 Diamond, Wendy,|d1953-
245 10 Marketing information :|ba strategic guide for business
and finance libraries /|cWendy Diamond, Michael R.
Oppenheim
264 1 Binghamton, NY :|bHaworth Information Press :|bRoutledge,
|c[2004]
264 4 |c©2004
300 1 online resource (367 pages)
336 text|2rdacontent
337 computer|2rdamedia
338 online resource|2rdacarrier
500 Co-published simultaneously as Journal of Business &
Finance Librarianship, volume 9, numbers 2/3 2004 and
volume 9, number 4, 2004
504 Includes bibliographical references and index
505 0 Introduction -- Researching the competitive environment --
Research about customers -- Research for the promotional
strategy -- Researching the sales strategy -- Researching
price, packaging, and place -- Special topics
588 Description based on print version record
590 Electronic reproduction. Ann Arbor, MI : ProQuest, 2015.
Available via World Wide Web. Access may be limited to
ProQuest affiliated libraries
650 0 Marketing research|vHandbooks, manuals, etc
650 0 Strategic planning|vHandbooks, manuals, etc
655 4 Electronic books
700 1 Oppenheim, Michael R
730 0 Journal of business & finance librarianship
776 08 |iPrint version:|aDiamond, Wendy.|tMarketing information :
a strategic guide for business and finance libraries.
|dBinghamton, NY : Haworth Information Press, [2004]|hxxvi,
342 pages ; 23 cm.|z9780789021120|w(DLC) 2003027319
856 40 |uhttp://ebookcentral.proquest.com/lib/sinciatw/
detail.action?docID=244222|zClick to View