| 說明 |
1 online resource (367 pages) |
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text rdacontent |
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computer rdamedia |
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online resource rdacarrier |
| 附註 |
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004 |
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Includes bibliographical references and index |
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Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics |
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Description based on print version record |
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries |
| 鏈接 |
Print version: Diamond, Wendy. Marketing information : a strategic guide for business and finance libraries.
Binghamton, NY : Haworth Information Press, [2004] xxvi, 342 pages ; 23 cm. 9780789021120
(DLC) 2003027319
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| 主題 |
Marketing research -- Handbooks, manuals, etc
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Strategic planning -- Handbooks, manuals, etc
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Electronic books
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| Alt Author |
Oppenheim, Michael R
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| Vari Title |
Journal of business & finance librarianship
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