Record:   Prev Next
作者 Diamond, Wendy, 1953-
書名 Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim
出版項 Binghamton, NY : Haworth Information Press : Routledge, [2004]
國際標準書號 0789021129 (hard cover : alk. paper)
078906006X (soft cover : alk. paper)
9780203862469 (e-book)
說明 1 online resource (367 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
附註 Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004
Includes bibliographical references and index
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics
Description based on print version record
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
鏈接 Print version: Diamond, Wendy. Marketing information : a strategic guide for business and finance libraries. Binghamton, NY : Haworth Information Press, [2004] xxvi, 342 pages ; 23 cm. 9780789021120 (DLC) 2003027319
主題 Marketing research -- Handbooks, manuals, etc
Strategic planning -- Handbooks, manuals, etc
Electronic books
Alt Author Oppenheim, Michael R
Vari Title Journal of business & finance librarianship
Record:   Prev Next