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作者 Dou, Wenyu
書名 Modeling the online sales system: A catastrophe theory approach
國際標準書號 9780599437173
book jacket
說明 93 p
附註 Source: Dissertation Abstracts International, Volume: 60-08, Section: A, page: 3024
Major Professor: Sanjoy Ghose
Thesis (Ph.D.)--The University of Wisconsin - Milwaukee, 1999
The electronic commerce domain is in many ways different from traditional marketing domains. The complexity in online business could lead to new and previously unexplored patterns of market responses. To understand and model such responses we need to use approaches designed to handle such complexities. The development of such an integrated modeling-based approach is the objective of this dissertation
The study first proposes a theoretical framework that can be used as a structured reference for companies to design and implement interactive marketing strategies on the Internet. We then focus on the modeling of sales dynamics for small online stores. First, we formally derive a Cusp catastrophe model of online store sales. Second, we use numerical simulations to explore the wide range of solution scenarios embodied in the model and also to investigate under what conditions catastrophic responses may occur. Finally, we test the validity of our proposed theoretical model with actual data collected from the Internet using the GEMCAT II software
School code: 0263
Host Item Dissertation Abstracts International 60-08A
主題 Business Administration, Marketing
Alt Author The University of Wisconsin - Milwaukee
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