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作者 Drolet, Aimee
書名 The Aging Consumer : Perspectives from Psychology and Economics
出版項 London : Taylor & Francis Group, 2010
©2010
國際標準書號 9780203852941 (electronic bk.)
9781848728103
book jacket
版本 1st ed
說明 1 online resource (324 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
系列 Marketing and Consumer Psychology Ser
Marketing and Consumer Psychology Ser
附註 Book Cover -- Title -- Copyright -- Contents -- About the Editors -- Contributors -- Series Foreword -- Preface -- Section 1 What Changes With Aging? -- 1 Cognitive Psychology and Neuroscience of Aging -- 2 Spending Patterns in the Older Population -- 3 Socioemotional Selectivity Theory: Implications for Consumer Research -- Section 2 Decision Making -- 4 Aging-Related Changes in Decision Making -- 5 Do Workers Prepare Rationally for Retirement? -- 6 New Choices, New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making? -- 7 The Aging Consumer and Intergenerational Transmission of Cherished Possessions -- Section 3 Older Consumers in the Marketplace -- 8 Comprehension of Marketing Communications Among Older Consumers -- 9 Impact of Age on Brand Choice -- 10 Why Do Older Consumers Tell Us They Are More Satisfied? -- 11 Age Branding -- 12 Designing Products for Older Consumers: A Human Factors Perspective -- Author Index -- Subject Index
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Drolet, Aimee The Aging Consumer : Perspectives from Psychology and Economics London : Taylor & Francis Group,c2010 9781848728103
主題 Older consumers
Electronic books
Alt Author Yoon, Carolyn
Yoon, Carolyn
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