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作者 Drumwright, Minette
書名 Ethical Issues in Communication Professions : New Agendas in Communication
出版項 London : Taylor & Francis Group, 2013
©2013
國際標準書號 9781135139353 (electronic bk.)
9780415869935
book jacket
說明 1 online resource (304 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
系列 New Agendas in Communication Ser
New Agendas in Communication Ser
附註 Cover -- Ethical Issues in Communication Professions -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Contributors -- Preface -- Acknowledgments -- 1 Freedom of the Press and Journalism Ethics in the Internet Age -- 2 The Plight for Journalistic Ethics Amid Technological Innovation and Exterior Forces -- 3 Kant on Unsocial Sociability and the Ethics of Social Blogging -- 4 The Case of Media Violence: Who is Responsible for Protecting Children from Harm? -- 5 Ethics and Advergaming: Concerns of Marketing to Youth -- 6 Ethics in Crisis Communication: Persistent Challenges and Emerging Issues -- 7 Putting Problems into Context: An Organizational Approach to Advertising Ethics -- 8 Clarifying, Confusing, or Crooked? How Ethically Minded Consumers Interpret Green Advertising Claims -- 9 Crowdsourcing and Co-Creation: Ethical and Procedural Implications for Advertising Creativity -- 10 Ethics, Advertising, and Racial Segmentation: An Integrated Social Identity Perspective -- 11 DTC Prescription Drug Advertising: Focusing on Ethics -- 12 Ads Are Watching You: Advertising Applications of Facial Recognition Technology and Communication Ethics -- 13 Ethical Issues in Marketing Communication in Emerging Markets: The Case of Advertising in the Middle East -- Index
Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research. This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Drumwright, Minette Ethical Issues in Communication Professions : New Agendas in Communication London : Taylor & Francis Group,c2013 9780415869935
主題 Advertising - Moral and ethical aspects
Electronic books
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