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作者 Finestone, Elana
書名 "Just trying to avoid doing it": Exploring Gendered Interpretations and Discussions of Sexual Assault Media Campaigns for Men on Campus
國際標準書號 9780494795675
book jacket
說明 164 p
附註 Source: Masters Abstracts International, Volume: 50-01, page:
Thesis (M.A.)--Carleton University (Canada), 2011
Intrigued by sexual assault poster campaigns that targeted and exclusively put the responsibility on women to prevent sexual assault crimes committed by men, I decided to write a thesis on sexual assault media campaigns on campus. The goal of my thesis research was to understand why men do not identify with sexual assault prevention campaigns on campus and to determine what form of sexual assault campaign would help to engage men in actively preventing sexual assault
This thesis is grounded in the following theories/concepts: sexual assault, feminist theory, hegemonic masculinities, university communities, and campus public education media campaigns. My methodology was informed by principles from qualitative research as well as writing on feminist research methodologies. Specifically, I conducted five focus groups with 25 male and female first-year university students at Carleton University and analyzed my data using feminist critical discourse analysis and framing analysis
My main findings can be summarized in four points. First, the majority of men in all my focus groups felt unaffected by current sexual assault campaigns as a result of feeling blamed and talked down to as potential sexual assault perpetrators. Second, both women and men participated in anti-feminist, victim-blaming, and hegemonic masculinity discourses. Third, in order to be successful, sexual assault public communication campaigns must be accessible and empower men and women to make social change in gendered ways. Fourth, a model for effective poster campaigns requires a positive redefining of masculinity by constructing men as part of the solution to end sexual violence. My findings are potentially of vital interest to administrations and varied student groups at Canadian universities who devote time and energy trying to raise student awareness about sexual assault and, more generally, issues of campus safety
School code: 0040
Host Item Masters Abstracts International 50-01
主題 Business Administration, Marketing
Women's Studies
Sociology, Public and Social Welfare
Education, Health
Mass Communications
Gender Studies
Education, Higher
Alt Author Carleton University (Canada)
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