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作者 International Conference on Research on National Brand and Private Label Marketing (5th : 2018 : Granada, Spain)
書名 Advances in national brand and private label marketing : Fifth International Conference, 2018 / edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev
出版項 Cham : Springer International Publishing : Imprint: Springer, 2018
國際標準書號 9783319920849 (electronic bk.)
9783319920832 (paper)
國際標準號碼 10.1007/978-3-319-92084-9 doi
book jacket
說明 1 online resource (xiii, 176 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
系列 Springer proceedings in business and economics, 2198-7246
Springer proceedings in business and economics
附註 Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research
Host Item Springer eBooks
主題 Branding (Marketing) -- Congresses
Business and Management
Marketing
Industrial and Organizational Psychology
e-Business/e-Commerce
Trade
Business Strategy/Leadership
Alt Author Martinez-Lopez, Francisco J., editor
Gazquez-Abad, Juan Carlos, editor
Chernev, Alexander, editor
SpringerLink (Online service)
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