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100 1  Kahlor, LeeAnn 
245 10 Communicating Science :|bNew Agendas in Communication 
250    1st ed 
264  1 London :|bTaylor & Francis Group,|c2009 
264  4 |c©2010 
300    1 online resource (280 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  New Agendas in Communication Ser 
505 0  Book Cover -- Title -- Copyright -- Contents -- 
       Illustrations -- Foreword: Building a Context for the Next
       Century of Science Communication Research -- Preface -- 
       Introduction -- Part I Merging Theory and Practice -- 
       Chapter 1 A Critical Appraisal of Models of Public 
       Understanding of Science: Using Practice to Inform Theory 
       -- Chapter 2 Framing Science: A New Paradigm in Public 
       Engagement -- Chapter 3 Focusing on Fairness in Science 
       and Risk Communication -- Chapter 4 Understanding Public 
       Response to Technology Advocacy Campaigns: A Persuasion 
       Knowledge Approach -- Chapter 5 Using Temporally Oriented 
       Social Science Models and Audience Segmentation to 
       Influence Environmental Behaviors -- Part II 
       Characterization and Meaning-Making -- Chapter 6 Competing
       Characters in Science-Based Controversy: A Framework for 
       Analysis -- Chapter 7 Exemplary Objects: The Role of 
       Materiality, Sociality, and Rhetoric in Articulating 
       Science through Model Organisms -- Chapter 8 Expanding 
       Notions of Scientific Argument: A Case Study of the Use of
       Scientific Argument by American Indians -- Chapter 9 Moral
       Development Framing in Environmental Justice News Coverage
       -- Part III The Future -- Chapter 10 An Interdisciplinary 
       Approach to Science Communication Education: A Case Study 
       -- Contributors -- Index 
520    This volume explores the evolution of science 
       communication, addressing key issues and offering 
       substance for future study. Harnessing the energies of 
       junior scholars on the forefront of science communication,
       this work pushes the boundaries of research forward, 
       allowing scholars to sample the multiple paradigms and 
       agendas that will play a role in shaping the future of 
       science communication. Editors LeeAnn Kahlor and Patricia 
       Stout challenge their readers to channel the energy within
       these chapters to build or continue to build their own 
       research agendas as all scholars work together - across 
       disciplines - to address questions of public understanding
       of science and communicating science. These chapters are 
       intended to inspire still more research questions, to help
       aspiring science communication scholars locate their own 
       creative and original research programs, and to help 
       veteran science communication scholars expand their 
       existing programs such that they can more actively build 
       interdisciplinary bridges. Crossing methodological 
       boundaries, work from quantitative and qualitative 
       scholars, social scientists and rhetoricians is 
       represented here. This volume is developed for 
       practitioners and scholars alike - for anyone who is 
       concerned about or interested in the future of science and
       how communication is shaping and will continue to shape 
       that future. In its progressive pursuit of 
       interdisciplinary research streams - of thinking outside 
       methodological and theoretical boxes - this book inspires 
       science communication scholars at all levels to set a new 
       standard for collaboration not just for science 
       communication, but for communication research in general 
588    Description based on publisher supplied metadata and other
590    Electronic reproduction. Ann Arbor, Michigan : ProQuest 
       Ebook Central, 2020. Available via World Wide Web. Access 
       may be limited to ProQuest Ebook Central affiliated 
650  0 Communication in science 
655  4 Electronic books 
700 1  Stout, Patricia 
776 08 |iPrint version:|aKahlor, LeeAnn|tCommunicating Science : 
       New Agendas in Communication|dLondon : Taylor & Francis 
830  0 New Agendas in Communication Ser 
856 40 |u
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