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作者 Khan, Matin A
書名 Consumer behaviour and advertising management [electronic resource] / Matin Khan
出版項 New Delhi : New Age International (P) Ltd., Publishers, c2006
國際標準書號 9788122419474
9788122425529
說明 xv, 374 p. : ill
附註 Includes index
pt. 1. Consumer behaviour -- pt. 2. Advertising management
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
主題 Consumer behavior
Advertising -- Management
Electronic books
Alt Author ProQuest (Firm)
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