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作者 Lomas, Robert
書名 Mastering Your Business Dissertation : How to Conceive, Research and Write a Good Business Dissertation
出版項 Florence : Taylor & Francis Group, 2011
©2011
國際標準書號 9780203816158 (electronic bk.)
9780415596787
book jacket
說明 1 online resource (182 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
附註 Front cover -- Mastering Your Business Dissertation -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Foreword -- Acknowledgments -- The Purpose of This Book -- How to Use This Book -- 1. Understanding Business Research -- Why Research? -- How Do You Think? -- Sorting the Sheep from the Goats -- Platonism -- Aristotelianism -- Working To Your Strengths -- Forming a Study Group and Keeping a Learning Log -- Group Discussion Topic For Chapter 1 -- 2. Where Do You Start? -- Stakeholders, Problems and Choices -- A Simple Taxonomy of Business Problems -- An Aristotelian Approach -- A Platonist Approach -- Problems of Observation -- Problems of Prediction -- Problems of Planning -- Problems of Business Theory -- Group Discussion Topic For Chapter 2 -- 3. Has Somebody Answered my Question Before? -- Topping the Cornucopia of Information and Possibilities -- Untangling the Fuzzy Ball of Knowledge -- By Relevence -- By Date of Publication -- Using Amazon -- Using the British Library Catalogue -- Using Metalib to Search for Data on Specific Problems -- Organizing Your Data and Theories -- Using World Outline -- Keeping Track of What You Find -- Using EndNote -- Knowing When To Stop Searching -- Group Discussion Topic For Chapter 3 -- 4. Different Questions Need Different Answers -- Taking the Measure of an Answer -- How To Answer Your Question -- The Nature of Data -- What is Acceptable Error in Data? -- Dependent and Independent Variables -- Problems of Observation -- Problems of Prediction -- Based on Past Behaviour Patterns -- Horizontal or stationary patterns -- Trend patterns -- Seasonal patterns -- Did it fit past events? -- Can it reliably estimate future developments? -- Problems of Planning -- Showing the Plan is Appropriate -- Showing How the Plan Can Ameliorate the Problem
Showing How Implementing the Plan Worked as Predicted -- Problems of Bussiness Theory -- Developing a New Theory From Scratch -- Showing How an Existing Theory Can Be Adopted to a New Situation -- Testing If an Existing Theory Remains Applicable in New Circumstances -- Source of Data -- How to Find Appropriate Data -- Internal Data From Your Organization -- Internal Data From a Marketing Department -- Sales volume by product and product group -- Sales volume by area -- Sales volume by market segment -- Sales volume by type of distribution channel -- Sales volume over time -- Pricing information -- Communication mix information -- Sales promotion data -- Sales representatives' records and reports -- Inquiries received and quotations dispatched -- Intenal Data From Other Departments -- Finance Department -- Purchasing Department -- Transport Department -- Production Department -- Using Departmental Plans -- External Secondary Data -- Government Statistics -- Non-government Statistics -- Data from Original Research -- Using Marketing Research to Gather Primary Data -- Market -- Packaging -- Sales -- Communications -- Pricing -- Customer -- Distribution -- Product -- Other specialist areas -- How to Collect Primary Data -- Observation -- Mechanical or electronic devices -- The audit technique -- Human observation -- Experiment -- Surveys -- Methods of Inquiry -- Postal surveys -- Telephone surveys -- Personal interview surveys -- Focus groups and depth interviews -- Group Discussion Topic For Chapter 4 -- 5. How to Use statistics -- Rummaging in the Statistician's Toolbox -- Statistical Definitions -- Sampling -- Population -- Census -- Sample -- Elementary sampling unit (ESU) -- Sampling frame -- Statistic -- Parameter -- Sampling variability -- Sampling distribution -- Stratified sample -- How to Take a Sample -- Probability Sampling (Random Sampling)
Simple random sampling -- Systematic or quasi-random sampling -- Cluster sampling -- Multi-stage sampling -- Master samples -- Non-probability Sampling -- Quota sampling -- Characteristics of samples -- Accuracy of estimation v. sample size -- The Scope of Statistical Analysis -- Understanding Your Project Data Set -- Data types -- How to Capture Categorical Data -- Likert scaling -- Semantic differential scale -- Descriptive Statistics -- Tables -- Frequency table -- Relative frequency table -- Cross-tabulation table -- Graphs and Charts -- Line graph -- Line chart -- Bar chart -- Histogram -- Frequency polygon -- Cumulative frequency charts -- Pie charts -- Pictograms -- Logarithmic graphs -- Scatter graphs -- Summary Measures -- Meassures of Location -- Arithmetic mean -- Mode -- Median -- Geometric mean -- Measures of Spread -- Range -- Quartiles -- Interquartile range -- Semi-interquartile range -- Deciles -- Interdecile range -- Interpercentile range -- Mean Deviation -- Standard Deviation -- Variance -- Coefficent of Variation -- Index Numbers -- Analytic Statistics -- What is Probability -- The Algebra of Probabilities -- Addition rule of probabilities -- Conditional Probability -- Multiplication rule of probability -- Bayes' rule for conditional probabilities -- Subjective Probability -- Probability by experiment -- Probability by logic -- Probability Distributions -- Binominal Distribution -- Poisson Distribution -- Normal Distribution -- Time Series Analysis -- Time as a Proxy -- Identifying the historical data pattern -- How to Analyse Stationary Data -- Moving Averages -- Exponential Smoothing -- How to Calculate Trends -- Seasonality -- Statistical Inference -- Estimating and Predicting -- How Reliable Are Estimates Based on Limited-size Samples? -- The Limits of Uncertainty -- Hypothesis Testing -- How to Test for Relationships
Goodness of fit and independence -- Correlation and regression -- Group Discussion Topic For Chapter 5 -- 6. Planning Your Research Project -- How Do You Know That? -- The Use of Evidence -- Building an Historical Sequence Using Dated Events -- Building a Chain of Logic -- Planning Your work -- Getting to a first draft -- Group Discussion Topic for Chapter 6 -- 7. Creating a Narrative Thread for Your Dissertation -- The Serious Business of Fairy Stories -- The Power of Myth -- Applying Narrative Structure to Business Writing -- Draft 1 -- Draft 2 -- Draft 3 -- Group Discussion Topic For Chapter 7 -- 8. The Mechanics of Writing -- Make the Reading Easy -- Writing Style and Readability -- Copy-editing -- Hitting the Word Count -- Layout -- Further Reading -- Index
The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to conceiving, researching and writing a business or management dissertation. Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in a more helpful manner in order to achieve their research aims and write in a clear and top scoring way. Topics covered include collecting and measuring data, using business statistics, planning research projects and the real mechanics of writing a dissertation. Masters students across business and management will benefit enormously from reading this book, not just in adding serious value to their dissertations, but also helping to improve their writing skills throughout their business careers. This book includes a foreword by Mark Booth
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Lomas, Robert Mastering Your Business Dissertation : How to Conceive, Research and Write a Good Business Dissertation Florence : Taylor & Francis Group,c2011 9780415596787
主題 Business -- Research.;Dissertations, Academic.;Business writing
Electronic books
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