MARC 主機 00000nam  2200349   4500 
001    AAI3240858 
005    20071112134950.5 
008    071112s2006                        eng d 
020    9780542955952 
035    (UMI)AAI3240858 
040    UMI|cUMI 
100 1  Martinette, Louis A 
245 14 The relationship between learning orientation and business
       performance: The moderating effect of sources of 
       competitive advantage 
300    118 p 
500    Source: Dissertation Abstracts International, Volume: 67-
       11, Section: A, page: 4262 
500    Adviser:  Russell Abratt 
502    Thesis (D.B.A.)--Nova Southeastern University, 2006 
520    The relationships between learning orientation and 
       business performance and learning orientation and 
       competitive advantage have been studied in many different 
       contexts. While the variables noted have been studied, 
       defined, used, and validated in previous research, they 
       have not been studied collectively as proposed and 
       illustrated in this research. In view of that, the purpose
       of this research was to study a model positing that the 
       achievement of business performance measures of sales and 
       profit are influenced by how effectively a firm's sources 
       of competitive advantage moderates learning orientation 
520    First, this study assesses the influence of learning 
       orientation on business performance-the achievement of 
       sales and profit objectives. Second, this study looks at 
       the moderating effect of competitive advantage on that 
       relationship, providing insight into the learning 
       orientation and business performance relationship 
520    An e-mail survey was conducted among 147 managers, using a
       sample of middle to high-level executives and managers 
       from a range of large and small companies in the United 
       States, including individuals from both public and private
       companies across a variety of industries. The sample 
       included both product and service companies, represented 
       by industries such as consumer products, pharmaceuticals, 
       financial services, media companies (newspapers and 
       television), and business to business services. The range 
       of functional departments represented provided a diverse 
       view of learning orientation within the firm, the firm's 
       competitive advantage, and business performance. 
       Demographic information on respondents and their firms was
       collected. Results show a statistically significant 
       positive relationship between learning orientation and 
       business performance, (r=.24, p < .01), and between 
       learning orientation and competitive advantage (r=.50, p &
       lt; .001). The moderating influence of competitive 
       advantage on the learning orientation and business 
       performance relationship was not demonstrated 
590    School code: 1191 
590    DDC 
650  4 Business Administration, Marketing 
650  4 Business Administration, Management 
690    0338 
690    0454 
710 20 Nova Southeastern University 
773 0  |tDissertation Abstracts International|g67-11A 
856 40 |u