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作者 Mjos, Ole J
書名 Media Globalization and the Discovery Channel Networks
出版項 London : Taylor & Francis Group, 2009
國際標準書號 9780203872949 (electronic bk.)
book jacket
版本 1st ed
說明 1 online resource (237 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
系列 Routledge Advances in Internationalizing Media Studies
Routledge Advances in Internationalizing Media Studies
附註 Book Cover -- Title -- Copyright -- Contents -- Tables -- Figure -- Acknowledgments -- 1 Media Globalization and Televisual Culture -- 2 The Rise of Discovery: 'The World's Number One Nonfiction Media Company' -- 3 Discovery the Brand: Image, Reputation, Promise -- 4 The Globalization of Factual Entertainment -- 5 Discovery's Localization Strategies -- 6 Global Resonance: Television Programing for the World -- 7 Negotiating the Global and the National Through Televisual Culture -- 8 The Duality of Globalization in Discovery -- Appendices -- Bibliography -- Index
This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world's largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Mjos, Ole J. Media Globalization and the Discovery Channel Networks London : Taylor & Francis Group,c2009 9780415992466
主題 Television and globalization
Electronic books
Alt Author Mjos, Dr Ole J
Thussu, Professor Daya
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