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作者 Han, Daehee
書名 A study on consumers' purchasing intention according to message frame regarding food safety issues
國際標準書號 9781267533227
book jacket
說明 73 p
附註 Source: Masters Abstracts International, Volume: 51-02, page:
Advisers: Won W. Koo; Hyun J. Jin
Thesis (M.S.)--North Dakota State University, 2012
Three cases of food safety issue occurred in South Korea were chosen to test whether message frames influence on consumers' purchasing intention. In addition, this study not only investigates the relationships among constructs, but also evaluates the path coefficients of relationships. Empirical Results indicates that consumers' intention to purchasing was negatively affected by message frames including negative headline, negative information and less amount of information. Also, knowledgeable group was more sensitive to prior knowledge with respect to their attitude than other group when there are food risks around. Group received negative message reacted more sensitively to trust than group received relatively positive message
School code: 0157
Host Item Masters Abstracts International 51-02
主題 Agriculture, Food Science and Technology
Psychology, Behavioral
Economics, Agricultural
Alt Author North Dakota State University. Agribusiness and Applied Economics
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