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作者 Nuseibah, Dima
書名 Female portrayals in magazine advertisements: A Kuwaiti perspective
國際標準書號 9780542397110
book jacket
說明 67 p
附註 Source: Masters Abstracts International, Volume: 44-03, page: 1078
Supervisor: Cynthia Frisby
Thesis (M.A.)--University of Missouri - Columbia, 2005
Women have been negatively portrayed in media outlets. They are portrayed in roles that do not reflect the potential of their success in the world. This study looks at how women are portrayed in Kuwaiti magazine advertisements. A content analysis was used to analyze three high circulated magazines in Kuwait---Osrati, Al-yaqatha, and Al-Nahda. The issues were analyzed from 1980-2004. The study looked at the images of women portrayed in these magazines and found that the most dominant image was the sex object who is used for decorative purposes to sell the product. The results raise some ethical concern on the representation of women and calls for further research on the effects of these messages on their self-esteem and conceptualizations of certain roles
School code: 0133
DDC
Host Item Masters Abstracts International 44-03
主題 Journalism
Women's Studies
0391
0453
Alt Author University of Missouri - Columbia
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