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書名 The social organization : managing human capital through social media / edited by Amelia Manuti, Pasquale Davide de Palma
出版項 London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016
國際標準書號 9781137585356 (electronic bk.)
9781349844043 (paper)
國際標準號碼 10.1057/9781137585356 doi
book jacket
說明 1 online resource (xvi, 93 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
附註 Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources
Host Item Springer eBooks
主題 Internet marketing
Social media
Human capital -- Management
Business and Management
Innovation/Technology Management
Organization
Business Strategy/Leadership
Development Economics
Marketing
Management
Alt Author Manuti, Amelia, editor
Palma, Pasquale Davide de, editor
SpringerLink (Online service)
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